The cannabis market in both Canada and the U.S. is booming. Since Cannabis containing THC isn't legal federally or on the state level in the U.S., the legal cannabis compound CBD is especially taking off in America.
We have recently reported that a few beverage giants, like Coca-Cola, are looking into developing cannabis beverage lines.
One of those companies, New Age Beverages Corporation is no longer in the development stages. This week, New Age announced that it has created a cannabis-infused beverage for the Marley Beverage Company and will distribute the line in the next few months.
New Age & Marley Bev's new canned beverages dubbed Mellow Mood +CBD are infused with CBD and meant to relax drinkers.
New Age has partnered with Marley Bev, which is named after the reggae legend Bob Marley, into release other drinks and Mellow Mood beverages like the relaxation teas.
The three flavors–Herbal Honey, Lemon Raspberry, and Peach Raspberry have 25 mg of CBD in each 15.5 oz can.
“Marley and cannabis-infused beverages is kind of a match made in heaven,” said Brent Willis, New Age CEO to "BevNET." “In the beverage industry, people buy products based on functional benefits, based on taste, but they also buy based on the emotional connection that they have. With this brand, we are really bottling ‘don’t worry, be happy’ in a can.”
Although CBD is legal, the cans will first be available in Colorado, Michigan, Oregon, and Washington where all cannabis recreational use is legal.
At the end of last year, New Age announced that it was rolling out CBD-infused beverage lines at the 2018 National Association of Convenience Stores (NACS) trade show. The beverages for Marley appear to be part of the company's plan to emerge as one of the biggest players in the cannabis beverage market.
According to Willis, the Marley CBD line was a big hit at this year's Winter Fancy Foods Show and was the company's “most successful show ever.”
Read more about New Age & Marley’s latest venture at “BevNET” now.
We have been following the cannabis trend and specifically the CBD trend closely. Listen to the episode of The Barron report below to learn more about CBD infusions and how this company is thriving with its CBD products.