As online ordering grows in popularity, especially with the millennial generation, we are seeing more brands develop ordering apps or easy to use ordering platforms on restaurant websites.
However, casual-dining establishments (and fine-dining) don’t get nearly as much take-out business as the less casual segments. This is partially because guests decide to dine in at these establishments because they offer an elevated experience with more service. The higher quality food product and a more personal service appeals to diners and this is why they often choose to dine at casual dining restaurants.
Not only have guests started to expect that restaurants offer online-ordering, but it’s a way for these brands to compete with the high-quality fast casual chains that have been stealing away their customers.Read More