By Kerri Adams, Editor-at-Large
The digital world is so fast moving that each brand is trying to stay ahead of the game to catch the attention of the ever so restless consumer.
But sometimes in an effort to create some buzz, the brand creates the wrong kind of buzz. This is often referred to as a PR nightmare. This is bound to happen to any brand that is gaining traction in the market, but the way a company deals with it can have a significant impact.
You May Not Envy Chipotle, But Here’s What You Can Learn From Them
Chipotle, for example, the restaurant chain with the tag line “food with integrity” is having trouble recovering from their food safety crisis. But, the brand took the right approach and responded appropriately.Read More