What to Learn From These Recent PR Nightmares

What to Learn From These Recent PR Nightmares

By Kerri Adams, Editor-at-Large

The digital world is so fast moving that each brand is trying to stay ahead of the game to catch the attention of the ever so restless consumer.

But sometimes in an effort to create some buzz, the brand creates the wrong kind of buzz. This is often referred to as a PR nightmare. This is bound to happen to any brand that is gaining traction in the market, but the way a company deals with it can have a significant impact.

You May Not Envy Chipotle, But Here’s What You Can Learn From Them

Chipotle, for example, the restaurant chain with the tag line “food with integrity” is having trouble recovering from their food safety crisis. But, the brand took the right approach and responded appropriately. 

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If You're Not Running Your Food Brand Like a Tech Startup, Take Notes from Cinnabon's Kat Cole

Photo Credit: Twitter// @Cinnabon

Photo Credit: Twitter//@Cinnabon

As Millennials — and those that sandwich between generations, on the cusp of Millennialhood — flood in to the top rungs of the so-called corporate ladder, helming startups or large corporations, business as we once knew it will inevitably continue to change.

As far as large food brands go, Cinnabon President Kat Cole is a perfect example, with outsiders comparing the workings of the company to a tech startup (Hackathons, anyone?). This aesthetic is, in part, why we dubbed her a Magnificent 12 Top Digital Executive of the Year in 2013. Between taking risks and envisioning the larger picture of a brand, rather than a product, and making personal connections through social media a company priority, Cole is not only keeping up with the shifting landscape — she’s helping to redefine what it means to be successful in the modern-day playing field. Read More