Is the Juicing Trend Here to Stay? How Concepts are Profiting from Raw Juice Programs

Is the Juicing Trend Here to Stay? How Concepts are Profiting from Raw Juice Programs

By Kerri Adams, Editor-at-Large

The healthy eating movement has influenced an array of trends and fads in the last five years. Some of these include the paleo diet, GMO-free foods, gluten-free foods, organic foods and most recently cold-pressed juice.

Although the concept of “raw juice” is newer, juicing has been around since the 1970s. But starting in 2009, cold-pressed, raw juices became wildly popular and food bloggers soon were posting artistic photos of these beverages, while boosting how they were full of nutrients.

Not to be confused with the grocery staples like orange juice or cranberry juice, these types of fruit juices are often just as unhealthy as a sugary drink. So cold-pressed juices have emerged as the healthy, yet easy way to get your daily dose of veggies and fruits.

Celebrities like Beyoncé and Jennifer Aniston soon started to indorse juice-only diets.

Today the cold-pressed juice sector is worth $100 million, according to the market research firm IBISWorld.

But, cold-pressed, raw juices are different than those made at home with your juicer. After the ingredients are mixed, it’s bottled, sealed and thrown into a large chamber where a tremendous amount of water applies pressure. This makes the shelf life of the juice longer.

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The Fresh Investors: A Look Into the Rising Popularity of Healthy Fast Casual

The Fresh Investors: A Look Into the Rising Popularity of Healthy Fast Casual

By Amelia LevinIndustry & Research Editor

When a few salad concepts first debuted in the mid-2000s, the industry – and consumers — didn’t seem to latch onto them as readily as one might think, at least outside of the west coast. But so much has changed since then. With a new emphasis on health and wellness impacting all facets of our lives, wholesome food concepts focused on lighter, fresher fare have finally found their grounding nationwide. 

Just last month, salad chain Sweetgreen – which has had investments from acclaimed restaurateur Danny Meyer and celebrity chef Daniel Boulud — secured $35 million in additional funding for further unit and technological expansion. Private equity firm Catterton Partners recently backed Protein Bar, and there are a crop of new or rapidly expanding players that are making this “good for you” space a hot one: Tender Greens, Greenleaf Gourmet Chopshop, City Greens, and Freshii. 

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City Greens Brings the Farm to NOLA

CityGreens

New Orleans may be known for its Southern style cuisine, along with its many French, West African, Caribbean and Latin influences, but City Greens is bringing the farm to fast casual. With seasonally-sourced product and a strong community of farmers and friends, this concept focuses on "fresh ingredients for a fresh perspective" on the NOLA food scene.

From Roasted Artichoke Heart Greek Salad to Sweet Potato & Carrot Soup, from Turkey Club Wraps to daily, cold-pressed juices such as Watermelon Mint Lemonade, City Greens has a wide array of options for the health-conscious consumer. Some of their products are even gluten-free and vegan. 

Co-founder Abhi Bhansali even discusses how they take local sourcing to a whole new level with their hydroponic farm, which allows them to fully control their menu. Check out this episode of Fast Casual Nation, as host Paul Barron gets a deeper look into the genius of City Greens!

Nola's City Greens Brings the Farm to Fast Casual

Check out the Fast Casual Nation episode on City Greens. Host Paul Barron sits down and talks with Abhi Bhansali, Co-founder of the health-conscious fast casual concept, about what influenced the development of the restaurant.

The brand takes local sourcing to a whole new level with their own hydroponic farm, which allows them to truly control where the menu's ingredients come from. Watch the episode to see some of the flavorful, yet good for you farm fresh menu offerings and their emerging City Juice product.