Seafood and its Rising Consumption by Millennials

Seafood and its Rising Consumption by Millennials

Today's foodie is looking for more than just a tasty meal, they are health-conscious and want proteins that are nutritious.

Besides being concerned about the nutritional benefits of their food choices, they want to know where the protein is being sourced. Menu items that have been hyper-locally sourced have become particularly popular.

Consumers, especially millennials, are asking about their food before they eat it. They are acutely aware of the impact we now have on our environment, which is causing the sustain movement to build momentum.

Currently, the millennial generation has the greatest buying power in the market. There are more millennials working and earning a living than any other age group. According to data from Kantar Futures, 49 percent of foodies are millennials.

This group is driving the food trends and what do millennials want?

More seafood.

According to our Foodable Labs data, social mentions by brand advocates on seafood menu items are up by 18.4 percent since last July. The overall seafood Sentiment is up 2.4 points from the same time last year.

We have tracked 318,630 total seafood conversations by brand advocates on social over the past year.

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Will Startup Hungry Planet™ Gain Momentum After Recent Success in a California School District?

Will Startup Hungry Planet™ Gain Momentum After Recent Success in a California School District?

A California school district began to offer plant-based meals across all their cafeterias this past academic year and had students choose whether or not they wanted to eat them based on taste. “The initiative was so successful, the meals will likely be offered again next year,” reports KEYT.

We’ve heard about companies like Impossible Food and Beyond Meat making their way in restaurants, but the Santa Barbara Unified School District actually sourced her plant-based protein from a startup based out of Missouri. It’s called Hungry Planet™.

According to the company’s website, it focuses on creating an alternative protein to ground beef, chicken, pork, Italian sausage, chorizo sausage, and crab for culinary professionals to use as a 1:1 substitution in innovative entrees. The company says it develops its faux meats to delight the demanding tastes of meat lovers in the heart of the Midwest.

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“Vegan” Polls as Least Appealing Marketing Term

“Vegan” Polls as Least Appealing Marketing Term

Media company Morning Consult recently conducted a study on consumer trends. Among US adults, the study showed “vegan” was found to be the least appealing term used in food and beverage marketing materials.


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