By Tim Hilton, Foodable Industry Expert
If you’re running a small- to medium-sized restaurant, chances are you’ve probably already engaged in some form of digital marketing. You have a website, you’re more than likely on a few social media platforms like Facebook and Instagram, perhaps you’ve invested some money on Search Engine Optimization for your website, and might even be running an AdWords campaign or two.
Your website exists for a reason and should contain a few goals, actions, or tasks (referred to as Key Performance Indicators or KPIs for short) you want your website visitors to perform. Maybe your main goal for the traffic you’re receiving is to make a booking, sign up for your newsletter, or join your membership program. Whatever your KPIs might be, eventually you’ll want to invest some time in Conversion Rate Optimization (CRO) to increase the visitor-to-action-taken ratio — and subsequently, your return on investment.Read More