Will These Two New Fruity Coca-Cola Soda Flavors Attract the Attention of Millennials?

Will These Two New Fruity Coca-Cola Soda Flavors Attract the Attention of Millennials?

While the war on sugary beverages battles on as organizations lobby for sugar taxes in certain areas of the country, big soda brands are adapting by investing in healthier beverages like flavored sparkling waters and craft sodas.

At the end of last year, we pulled data from Foodable Labs to see what beverages millennials were drinking.

In the last half of 2016, 46.9% of millennials were drinking craft beer, 9.2% were drinking craft soda and 11.8% were still drinking major soda brands.

But in the areas with soda taxes being implemented, the percentage of major soda brand drinkers was much less. In Boulder only 3.4% of millennials were drinking major soda brands and in San Francisco it was 7.4%, versus the 11.8% of Millennials in the rest of the country.

So it’s no wonder that big soda brands are developing innovative craft products to stay competitive.

Although soda companies are launching or investing in these healthier innovative beverages, Coca-Cola isn’t giving-up on sugary beverages just yet and is focusing on building its specialty cane sugar soda portfolio in 2018. The company saw 8% growth in the specialty soda category in 2016.

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Miami's American Harvest Cuts Food Costs with Seasonal Sourcing

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On this episode of Fast Casual Nation, we talk to the founders of a concept that has quickly established itself as a loved brand in Miami.

Consumers today are demanding much more from restaurants. They expect clean, locally sourced ingredients, quick service, and affordable prices. While many restaurants try to offer all of these things, few can successfully execute without sacrificing their margins.

American Harvest Co., a concept started by Grove Bay Hospitality Group in the Brickell City Center, seems to have found the right balance.

With a menu focused on clean eating, American Harvest serves up minimally processed foods. They use words like ‘GMO-free’, ‘grass-fed’, and ‘organic,’ to support their commitment to sustainable practices and sourcing local.

With decades of experience combined between the top three minds of the leadership team, the Grove Bay Group has perfected every aspect of American Harvest Co. and now they market it as their growth brand.

Watch the episode above for more expert insights into fast casual!

 
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Support Local at Brickell's American Harvest

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Consumers today expect much more from restaurants. They demand clean ingredients that are locally sourced. They demand quick service at affordable prices. Many restaurants have tried to offer all of these things but not without sacrificing their margins. However, American Harvest Co. seems to have found the right balance in order to scale their healthy concept. American Harvest Co. is a concept started by Grove Bay Hospitality Group in Brickell with a focus on “Delicious. Clean. Eating.”

With a menu focused around clean eating, American Harvest serves up “minimally processed foods.” GMO-free, grass-fed, and organic are all words used to describe the dishes served up at the Brickell City Center restaurant. The concept also prides itself on its commitment to sustainable practices and sourcing local. Take for example their craft sodas and beer selection.

“We also developed our own soda recipes with a local vendor and they’re all organic cane sugar sodas. We also brought in some wine and some beer, locally-- some craft Florida beers,” says Co-Founder and CEO Francesco Balli.

The restaurant has a farmhouse kitchen feel, using pictures of old Florida and old Brickell to relay the fact that they are a Miami brand. Grove Bay owns a number of restaurants like the Big Easy WIne Bar right next door, but identify American Harvest as their “growth brand. The team plans to open their second location in South Miami where they will give it its own local flavor.

“Miami over all is having a little bit of a culinary renaissance in and of itself and Brickell is definitely a reflection of that,” says Balli.

With a menu including grass-fed burgers, cage-free rotisserie chicken, and and sustainable tuna, American Harvest Co. is a place you can feel good about eating at.

The Pop Up of Craft Soda: How a Big Brand’s Smaller Focus Makes a Giant Impact

The Pop Up of Craft Soda: How a Big Brand’s Smaller Focus Makes a Giant Impact

By Mae Velasco, Custom Content Editor

[Editor’s Note: This is a sponsored post.]

Soft drinks have been going through some hard times.

Soda is falling flat, not necessarily in flavor, but in consumption. ABC News reported that 2015 marked the lowest consumption per capita in the last 30 years, and according to Fortune, sales for carbonated soft drinks have declined for the 11th year in a row. Needless to say, this isn’t a mere trend we’re seeing in consumer demand. It’s a tremendous societal shift.

The bloodline of a brand is consumer love and loyalty, but it has become increasingly challenging for brands to thrive and woo today’s consumer. As buyers have become more educated and more invested in the quality of experience in their foodservice, they expect more — more transparency on ingredient sourcing, more unique culinary flavor profiles, or more storytelling to resonate with their purchasing decisions.

However, it’s not to say that the pop industry is about burst. A CDC study revealed that one in three American consumers drink soda every day. Major brand sodas have a relatively high consumer sentiment score of 78.12 out of 100, as shown in a recent Foodable Labs report. Still, there’s no denying that the soda industry has to rethink its strategies to avoid a complete fizz out. But how? By offering more options in terms of fun flavor selections and premium ingredients. And what new beverage segment does just that?

Two words: craft soda.

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