To Follow or Not to Follow a Trend? 4 Tips to Help You Decide

To Follow or Not to Follow a Trend? 4 Tips to Help You Decide

By Salar Sheik, Foodable Industry Expert

Trends are nothing new to us in the world of hospitality. As soon as we open our eyes and mouths, we see and taste fondue, martinis, gourmet burgers, protein everything, low carb, no gluten, or even Sriracha on Sriracha.

All trends seem to plateau sooner rather than later, but few ride along in full force before something takes its place or someone slanders its status. All types of foodservice outlets need to take note of trends and why they rise and fall. Quick-service, full service, fine dining, and caterers are all subjected to reviews as customers are quick to judge as soon as they read over your menu or glance over at your Instagram page and start to #hashtag.

Understanding the trend origins is key in judging which to follow or not to follow. Use the following tips as your guide.

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Cronut Craze Part Deux: The Shake Shack Cronut Concrete

Photo Credit: Gothamist

Photo Credit: Gothamist

The Cronut craze continues!  And this time the pastry that rocked the world is teaming up with Shake Shack to create what will be the most decadent dessert yet: the Cronut Hole Concrete. But don't get too excited just yet.  The new new dessert will be featured for one day only, September 17th, and only 1,000 will be served.

All proceeds will go to the NYPD as well as the Madison Square Park Conservancy. Not only do you get a tasty, one-of-a-kind dessert, you'll also be helping a good cause. So how long will you camp out for the Cronut Hole Concrete?  Read More