The Booming Business of Coffee and Tea

The Booming Business of Coffee and Tea

On this Special Podcast recorded at Foodable.io, brought to you by Kabbage, we get to discuss the massive growth and new innovation in the beverage scene. In this episode, Host Yareli Quintana leads the discussion about the creative process of developing an artisan beverage, the nuances of sourcing, and personalizing experiences to gain customer loyalty.

Read More

Cava is Following Into Panera's Footsteps In Regards To Loyalty Programs

Cava is Following Into Panera's Footsteps In Regards To Loyalty Programs

Cava Mezze Grill is planning to use data to form a more intimate dialogue with its customers and build a personalized brand loyalty program, according to “Fast Company.”

The Washington D.C.-based fast casual brand is known for using data to enhance their restaurant design and improving kitchen operations and reducing food-ordering lines, for example. So, it’s no surprise the Mediterranean-style food brand now wants to take it up a notch to better learn about their guests in order to cater to their specific wants and needs.

Cava Grill will be doing this by tracking patrons orders and offering promotional coupons for menu items each guest favorites.

Read More

Why Being in the Restaurant Business Means Being in the Media Business

Why Being in the Restaurant Business Means Being in the Media Business

By Andrew Carlson, Foodable Industry Expert

The world is changing rapidly, and to cope with these changes, people want to feel more connected to what’s going on in their community. That means connecting with people and places of influence – no matter the size of the city or town you have chosen to call home for your business.

In the past, we’ve seen people on the hunt and eager to be in-the-know when it came to Hollywood’s celebrities, glitz, and glamour. However, it’s no longer about the fanfare and perfection — people don’t want to see something staged, they want something genuine and authentic. They want to see you and your business, no matter what’s going on. This means transparency and honesty.

Take a look at James Bond. Back when Pierce Brosnan or even Sean Connery played Bond, he would never get a scratch. Flash forward to Daniel Craig – this guy gets beaten to a pulp before becoming victorious.

What does this say about society?

They want to see the triumphs and trials of people. They want to be able to connect with you because life isn’t always pretty.

Business isn’t always perfect.

Restaurants aren’t always flourishing.

Which is why it’s vital to understand that you’re no longer in the restaurant business — you are actually in the media and entertainment business!

Read More

Use Social Media to Boost Customer Loyalty

Use Social Media to Boost Customer Loyalty

By Tim Hilton, Foodable Industry Expert

Using social media as part of your marketing strategy has always been considered one of the best tools for building brand awareness, but it is equally, if not more so, suitable for  enhancing customer loyalty. Customer loyalty boils down to a simple equation: relationship equals interactions over time. Loyal customers are created when there’s a relationship between the customer and the brand, and nowhere is this easier than on social media where you have the ability to have more interactions more frequently with your customers. 

There is no denying the value — a repeat customer means repeat business, and often over a longer period of time. When calculating lifetime customer value versus the cost of acquiring a new customer, it’s easy to see how incorporating social media as one of the cornerstones of your customer loyalty strategy is a worthwhile investment. Another upside of focusing on creating customer loyalty is that a devoted customer will also act as a brand ambassador, actively promoting your restaurant and providing invaluable exposure.

It can be helpful to consider social media an extension of your customer service. Using social media as part of your customer loyalty strategy reinforces the experience your customers have had with your restaurant, through every interaction you have with them after their visit until they dine with you again.

Read More