The Top 50 Sandwich Innovator Report identifies the emerging sandwich concepts that are dominating the segment and reveals some interesting trends in menus and consumer interest.
Although we’ve seen a downward trend of 6.8 percent, year over year, in overall restaurant traffic based on social media mentions, the 300 sandwich innovator brands have seen a traffic increase of 3.4 percent, according to Foodable Labs.
The report, which is slated to release sometime in July, will provide an analysis exploring the sandwich segment and trends. The segment has seen an upward trend as far as traffic in social media mentions is concerned, which is a great statement for the newcomers that are dominating the market.
It may have something to do with the move towards brand transparency and the use of higher-quality ingredients. In fact, Food Quality is one of the highest ranked sentiment scores at 78.9 points for the Top 50 Sandwich Innovator concepts since the younger demographics are gravitating more towards higher quality and convenient food options. This research also points to the increased popularity of higher-quality ingredient sides, like chips. Snack brands, like Miss Vickie’s, are leading the way in this segment, further advancing the high-quality ingredients trend.Read More