Cava is Following Into Panera's Footsteps In Regards To Loyalty Programs

Cava is Following Into Panera's Footsteps In Regards To Loyalty Programs

Cava Mezze Grill is planning to use data to form a more intimate dialogue with its customers and build a personalized brand loyalty program, according to “Fast Company.”

The Washington D.C.-based fast casual brand is known for using data to enhance their restaurant design and improving kitchen operations and reducing food-ordering lines, for example. So, it’s no surprise the Mediterranean-style food brand now wants to take it up a notch to better learn about their guests in order to cater to their specific wants and needs.

Cava Grill will be doing this by tracking patrons orders and offering promotional coupons for menu items each guest favorites.

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From Bites to Bytes: How Real Data Powerhouses Are Transforming the Restaurant Industry

From Bites to Bytes: How Real Data Powerhouses Are Transforming the Restaurant Industry

By Mae Velasco, Custom Content Editor

Cooking is a science just as much as it is an art. And while the science part of culinary is usually associated with the food chemistry behind how ingredients change in texture and taste as molecules act together, there’s a new science in foodservice that’s revolutionizing the way we think about our industry: data science.

That’s right, we’re going from bites to bytes.

Big data. Unstructured data. Thick data. Data is the digital buzzword rising up in the restaurant and hospitality space. Although it is something our leaders and executives are seeing more of every day, it is something that many brands still find difficult to grasp and use to their full potential.

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