A Ghost Restaurant Can Maximize Efficiencies and Increase Profits

The shift that has occurred in the takeout, delivery and catering space over the last few years is nothing short of monumental and how we run restaurants is fundamentally changing as a result. On this season on The Takeout, Delivery, and Catering Show, we have covered in-depth the principles of leadership, staffing, differentiating your foodservice channels, and where to strategically invest in your off-premise program because the off-premise paradigm shift is more significant than the one saw in 2010 with fast casual.

The last major shift in the hospitality industry resulted in the creation of hundreds of fast casual brands in the mold of Chipotle and Panera Bread. One thing that we can credit to the fast casual segment is that it changed the look and model of restaurants forever with a focus on speed but also not willing to compromise on quality. Fast casual proved a model that some said was not possible and changed the landscape of the restaurant industry.

Today, off-premise driven by technology, and a generation that grew up on convenience is changing the restaurant model again, likely forever. By now, we have all heard the term ghost restaurants or virtual restaurants, and that this is the next big thing. The definition of a ghost restaurant depends on who you talk to but basically, it is defined as a restaurant that only offers delivery — no storefront. The savvy restaurants are using this model to their advantage, and more innovation around ghost restaurants is happening all the time.

Channel differentiation and maximizing efficiencies are key to generating profits with your off-premise channels. Assuming your restaurant is already built and a major renovation may be too costly, so how can you do it? Kitchen Podular, partner of Monkey Group, is an innovative company that builds customized modular kitchen solutions. These kitchen solutions can include a make-line for food preparation and a service window to divert off-premise orders away from the retail wait area, aka your very own ghost restaurant. Mike Manion, CEO of Kitchen Podular, joins Erle Dardick and Valerie Killifer to talk about the restaurants of the future and how they will operate.

Show Notes

15:26 - What does it mean to isolate production lines?
20:54 - How can existing restaurants use Kitchen Podular to fulfill the 5 pillars?
27:35 - The old restaurant model is getting turned on its head.

OO:46 - The supply chain is the key to keep up with market demand.
03:59 - Mike Manion, CEO of Kitchen Podular, welcome to the show!
09:41 - How will ghost kitchens or ghost restaurants impact off-premise operations?


Centralized Services Can Increase Your Restaurant's Efficiency and As A Result Your Revenue

Centralized services is one of the 5 Pillars of Successful Restaurant Takeout, Catering, and Delivery, and refers to the idea of minimizing the complexity of your sales, marketing, ordering, and even IT channels to one central point outside of the restaurant. This allows your restaurant operations to focus on what’s most important, the execution and presentation of your dishes.

For example in the takeout and catering channel, it is estimated that the average restaurant misses 6 - 12 calls a day that could be leading to additional sales and revenue. Enter Inktel and Voice Teleservices which provides centralized call center operations to make sure that your restaurant is not losing out on potential customers.

In this episode of The Takeout, Delivery, and Catering Show, Valerie and Erle explore how a call center can help you maintain your customer relationships and increase sales, how centralizing these services can save you money by reallocating your labor, and how you can take your consumer back from the third-party service provider.

SHOW NOTES

00:44 - Call Centers and Centralized Services.
02:54 - Introductions to David Sawicki, President, Voice Teleservices and Jason Schlenker, Executive Vice President, Inktel.
08:57 - Third-Party Marketplaces are Beating the Foodservice Operator.
17:21 - What Are The Cost Savings Of Centralized Call Center Services?

21:50 - Amazon is Just Going To Buy It All!
25:27 - These Services Are Critical To Build, Maintain, and Protect Your Customers.
29:24 - How Can Independents Make Sure They Are Not Getting Left Behind?


How to Create Systems in a Franchise Model for Off-Premise Foodservice

How to Create Systems in a Franchise Model for Off-Premise Foodservice
  • The Franchisee Wants to Know That You, the Franchisor, Has the Off-Premise Strategy Right.

  • Focus on Your Four Wall Capabilities First: The Order to Cash Cycle.

In this episode of The Takeout, Delivery, and Catering Show we talk with Jim Vinz, CEO of Genghis Grill, about the systems and strategies Genghis Grill developed to become a model of success by empowering their franchisees to succeed in the tumultuous off-premise ecosystem.


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Across Continents: Off-Premise Comparisons At Home and Abroad

Across Continents: Off-Premise Comparisons At Home and Abroad
  • The off-premise conundrum for operators is similar in the U.S. compared to the U.K. with 3rd-party marketplaces wining when it comes to your customer information.

  • How can operators take control back?

Whether you’re are in the UK or the US, technology is driving innovation.  But where are we all going and are these technological solutions helping our restaurant businesses? In off-premise, delivery services and 3rd-party marketplaces are the disruptors everyone is talking about, at least over the last five years. Restaurant operators think they have little choice except to jump on the delivery brandwagon or be left behind in its wake. On this episode of The Takeout, Delivery, and Catering show, Valerie, and Erle sit down with Peter Backman, a U.K.-based consultant who specializes in the eating out market overseas. Peter, Valerie, and Erle discuss how the 5 Pillars of Successful Takeout, Delivery & Catering can reposition brands across the world to take the wheel. This discussion includes the onslaught of independent, aggregated, and third-party delivery providers, and the new paradigm of off-premise operations in restaurants at home and abroad. 

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Zume Pizza is Aiming to License Their High-Tech Delivery Trucks to Other Restaurants

Zume Pizza is Aiming to License Their High-Tech Delivery Trucks to Other Restaurants

What’s better than fresh food delivered to your door? Fresh food that was made while on its way to your door.

At least that’s what Mountain View’s Zume Pizza thinks. This startup has dozens of patents on the baked-on-the-way method they’ve been cultivating since 2016. Zume Pizza delivery trucks are also equipped with robots to make the pies.

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