New Diet Coke Flavors by Coca-Cola Is Aiming at Millennials

New Diet Coke Flavors by Coca-Cola Is Aiming at Millennials

As the war on sugary drinks continues in the states and overseas, the soda giant Coca-Cola Co. announced it will be releasing four new flavors under its Diet Coke product line, last Wednesday in a press release. These will join the classic “O.G. Diet Coke” flavor launched in 1982.

The new flavors are Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange, and Diet Coke Twisted Mango, which will hit the shelves sometime in January. These come with the introduction of a modern new look for, now, the five-beverage line.

The design sports a sleek silver can with a solid-colored stripe (or “High Line” as it was named by James Sommerville, VP of Coca-Cola Global Design, and his team). Each “High Line” color represents a different flavor and the shape of the can resembles the same size and shape of DASANI Sparkling cans.

“This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets,” said Sommerville in a release.

Read More