Are You Retargeting? How Mastering It Amps Up Your Restaurant Marketing

Are You Retargeting? How Mastering It Amps Up Your Restaurant Marketing

By Tim Hilton, Foodable Industry Expert

Advanced Digital Marketing Series:  Part Three: Are You Retargeting? How Mastering It Amps Up Your Restaurant Marketing  

Digital marketing can be frustrating. You’ve invested time, money, and effort into setting up a website, mastering social media, search engine optimization, and maybe even ventured into paid search and conversion optimization. Even with all of this you might still find your customers are leaving your website before they make a booking or hire inquiry, sign up to your membership program, or take any other desired action. But all is not lost just yet.

Ever been searching for something online and, as if reading your mind, ads start appearing on websites you visit showing exactly what you’re looking for? This is what’s called retargeting (or remarketing, depending on who you ask), and is one of the most powerful secret tools of many digital marketers.

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The ABCs of Restaurant Marketing With Paid Search

The ABCs of Restaurant Marketing With Paid Search

Advanced Digital Marketing Series Part Two: The ABCs of Restaurant Marketing With Paid Search (Part One here: What Is Conversion Optimization? 5 Tips to Take Your Restaurant to the Next Level)

Search Engine Marketing (SEM) or Paid Search is a common form of digital advertising, however, not many restaurants take advantage of this powerful tool. Although a dedicated part of most e-commerce businesses, it’s an area of marketing often overlooked within the restaurant industry.

Paid search allows you to target potential customers searching for keywords relating to your business with the aim of increasing traffic to specific pages on your website. Paid search allows you to advertise on search engine results pages (shown as “sponsored” or “ad” links), as well as websites set up to accept ads from the advertising platform you’re using. You pay for each time a user clicks on your ad (called pay-per-click, or PPC for short).

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The Changing Face of Social Media

The Changing Face of Social Media

By Joe Welsh, Foodable Industry Expert

Think back just a few years ago, restaurant marketing was somewhat simple. Run a local magazine ad, maybe a billboard or even do a postcard mailer. Yes, tactics often included community involvement with the hopes of getting people in the door. After that, word of mouth marketing would kick in and business would be great. Life was good!

But today, it’s a little complicated!

Today's Landscape

Technology changes have dramatically changed everything in life– including restaurant marketing. What once seemed so simple and easy has now become a challenge for the best of restaurant operators. The game is changing every day with the speed of technology advancements. Along with this, the tools your customers use to keep informed have changed as well. From large restaurants chains to independent operators, each of them grapple with these issues.

Engaging Your Customer Everywhere

With these changes, the choices for restaurant marketing have changed as well. Let’s take a look at social media. Facebook, Twitter, Snapchat, Instagram, Pinterest and Google+ have all risen to the top of restaurant marketing choices. Each of them can effectively communicate to different audiences and offer different options to communicate. 

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Restaurant Technology Series- Digital Future

In this On Foodable Feature, brought to you by the Foodable Network, as part of our Restaurant Technology Series we sit down Lyle Bunn, Advisor at Bunn Co. and Jeff Pinc, Director of Food Service at Panasonic as they discuss the evolution of digital signage and the consumer's expectations of technology in the restaurant industry. Watch the full episode to see recent trends in digital equipment, placement, and integration with other platforms.

Digital Innovator of the Year Nominees Released!

Digital Innovator of the Year Nominees Released!

The RIZMYs

In two weeks, the red carpet rolls out for the most prestigious, forward-thinking social and digital media innovators. The first annual RIZMY Awards, taking place in Phoenix on September 24th at the Foodservice Digital Marketing Summit, will go down in history as being the premier awards ceremony dedicated to those rocking social and digital strategy in the foodservice industry.

Nominees have just been released for Digital Innovator of the Year, one of the eight RIZMY Awards, and it's a hot list of competitors. We give you the first look at which brands made the list after the jump.

How It's Measured 

The Digital Innovator of the Year is based on overall innovations and efforts by a brand, individual or company that has helped advance best practices in digital and social media efforts for the restaurant business. Innovations considered for this award are the engagement of specific digital and social programs, and any best practice or breakthrough introduced by the brand.

Each nominee has a minimum of two innovations or programs that qualify them for the award. Nominees are then measured by consumer sentiment and engagement on the specific area of innovation or best practice. Campaigns, executive direction, platform excellence, or real-time social and digital performance are eligible for consideration.

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