By Courtney Walsh, West Coast Editor
“Never judge a book by its cover.” This old adage is just that: old. In today’s world, diners enjoy their meals as much with their eyes as they do with their mouths. And more importantly still, these same diners judge a restaurant by the images it presents on a variety of social media platforms of the dishes it serves.
With the ever growing importance of social media in influencing dining decisions, dishes must captivate an online audience for restaurants to remain competitive. The importance of plating and presentation is thus incredibly essential for chefs and restaurant owners to consider when designing dishes to feature on their menus.
Considering the iPhone Wielding Diner
When crafting a dish, chefs must consider a number of elements—most importantly, flavor profile, but additionally the seasonality and availability of ingredients, the food cost involved in preparing said dish, and how each particular dish melds into the overall restaurant concept. It can thus seem like an additional burden for chefs to also focus their time and energy on perfecting how each dish appears as well. Yet chefs must also remember that each restaurant diner could potentially be wielding an iPhone and could snap a photo of that dish that will live forever on the internet.Read More