How can a brand, with a recipe for success in one market, expand and achieve success in another foreign market?
Well, it is not easy for a restaurant to reinvent itself to cater to a different demographic, but if the brand does the appropriate local research– it could created a prosperous concept for that region.
In India, Dominos has completely transformed the concept to appeal to the local demographic, and here are some of the reasons how–
- By remaking the pizza with the most efficient ingredients to lower prices.
- Offering a larger dining space to accommodate the families dining out.
- Determining the best locations and the laying out the best and fastest delivery routes.
- Incorporating local dishes to the menu.
Read more about the pizza mogul has found the perfect balance of being still cool and Western, while serving the local needs.