Voodoo Doughnut's New CEO To Develop Brand Culture For Emerging Brand

Voodoo Doughnut's New CEO To Develop Brand Culture For Emerging Brand

Whichever way you spell it, you can’t deny specialty doughnuts (or donuts), have increased in popularity in recent years. So much so, that in August of last year Foodable went as far as determining which are the top three shops in the United States.

Well, this week, a former pizza brand executive, Chris Schultz was appointed as the new chief executive officer for a cult-favorite, doughnut brand— VooDoo Doughnut.

Last year, Paul Barron, Foodable’s CEO and Editor-In-Chief, sat down with Schultz, the former Senior Vice President to MOD Pizza to discuss what are the secrets for an emerging brand to be successful.

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Celeb Favorite Sugar Factory Scoops Up Insane Milkshakes

Celeb Favorite Sugar Factory Scoops Up Insane Milkshakes
  • Sugar Factory Chef Max Santiago builds insane, over-the-top desserts like the Sugar Daddy Cheesecake Milkshake and sparkly Rainbow Donuts.

  • The King Kong Sundae has 24 scoops of ice cream, giant lollipops, and sparklers.

Sugar Factory is known for its extravagant, over-the-top desserts, so on this episode of On Foodable Side Dish, Foodable enlisted Sugar Factory to build the desserts you HAVE to try before starting those new year resolutions. Corporate Chef Max Santiago showed us some INSANE desserts starting with the Insane Sugar Daddy Cheesecake Milkshake. Not only is there cheesecake in the milkshake, but an entire slice of cheesecake tops the drink along with an oversized sucker and, of course, a giant Sugar Daddy candy.

But don't stop there! Celebrities and customers love Sugar Factory for it's over-the-top presentation. There you can find rainbow doughnuts dusted in edible disco glitter and the King Kong Sundae which has a whopping 24 scoops of ice cream!

Before starting those new year resolutions cutting down on sugar or calories, you gotta kick out 2017 with a bang, and Sugar Factory is just the place to do it.

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