Although a lot of turkeys are being consumed today, more consumers are embracing a plant-based lifestyle.
According to yet another study, 52 percent of U.S. shoppers are eating more plant-based foods and beverages.
Apparently, these consumers don't think this is just a fad diet either.
In the study by DuPont Nutrition & Health, 60 percent of those surveyed plan to keep the switch to plant-based foods permanent because they feel healthier being on this diet.
“There is a seismic shift occurring in eating habits globally, creating a significant market opportunity. Most important, our research reveals that for most consumers, this has moved beyond experimentation into a permanent change brought on by health, lifestyle and social factors,” said Greg Paul, DuPont official in a press release about the study.
Read more about the Dupont study at “bizwomen” now.
This year, there have been multiple studies reporting similar findings.
According to Nielsen, 40 percent of Americans are trying to eat more plant-based foods.
Kimpton's 2019 Culinary & Cocktails Trend Forecast by Kimpton Hotels and Restaurants group said that the plant-based movement is going into overdrive in 2019.
Plant-based sales reached $3.3 billion this year, as reported by Nielsen.
But that's just the beginning. The plant-based industry is expected to be worth $5.2 billion in sales by 2020, according to Oregon-based Allied Market Research (AMR.)
When tracking social data pulled from Foodable Labs, we saw that plant-based consumption is up by 300 percent over the last year. Specifically, 51 percent of chefs have added vegan menu items to their menus this year, which is a 31 percent increase from last year.
Learn more about the plant-based movement and how it is here to stay in the video below.