Dunkin' Donuts Downgrade Could Have Been Caused By McCafe's Recent Success

Dunkin' Donuts Downgrade Could Have Been Caused By McCafe's Recent Success

McDonald’s recent success with McCafe’s $2 menu items may be the reason why Dunkin’ Donuts was recently downgraded by a financial firm from a price target of $55.00 to $52.00.

According to “Business Insider,” Jeremy Scott, a Mizuho analyst, published a report explaining why the Dunkin’ brand was downgraded.

“We expect [McCafe] coffee products will be featured prominently in each pricing layer of its upcoming national value plan,” Scott’s report read, according to “Business Insider.”

The upcoming national value plan would be replacing the “dollar menu” the company retired in 2014. This new plan will include items priced between the $1 and $3 price points, in hopes to attract bargain shoppers

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Top 5 Apps by Restaurant Brands on the ITunes Marketplace

Top 5 Apps by Restaurant Brands on the ITunes Marketplace

By Kerri Adams, Editor-at-Large

Developing a mobile app that your customers will actually use is easier said than done. The majority of apps that get downloaded are used maybe once and then quickly deleted. 

The data real estate is limited for most smart-phone users, so the app better make their lives easier and/or provide entertainment – or it’s not going to last on their home screen.

There are 1.5 million iOS apps available on The Apple app store and 1.6 million available in the Google Playstore. So it’s safe to say, there's a lot of competition on both app marketplaces.

When restaurant brands started to developed mobile apps, they usually were focused on offering customers information about store locations and their menu. But, now these apps have transformed into ordering, payment and delivery platforms. Some brands, even offer games through these apps, like Moe’s Southwest Grill's recent launch of the augmented reality game through the brand’s mobile app.

Even though restaurant apps have come a long way, most struggle to remain used regularly. With that in mind, we decided to take a look at the restaurant brands with the top five food & drink apps on the ITunes marketplace and see why these apps are so successful and how they continue to be the most downloaded.

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Top 3 Mobile Restaurant Brands of Q3 2015

Top 3 Mobile Restaurant Brands of Q3 2015

The “m” word has become a favorite amongst technologists and restaurant operators. The mainstream shift to mobile is evidence that the future is here, and the real future is filled with technological opportunity that we might not yet be able to imagine. As it currently stands, brands must have some type of mobile presence to engage with consumers in their comfort zone — in their phone world.

Below, pulled from the Restaurant Social Media Index (RSMI), Foodable Labs brings you the Top 3 Mobile Brands of Q3 2015.

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Top 6 Restaurant Brands Dominating the Mobile Game in 2015

Top 6 Restaurant Brands Dominating the Mobile Game in 2015

By Mae Velasco, Assistant Editor

Take a look around you.

Whether you’re clinging to a railing on the subway, tittering at your desk, or sitting at a restaurant with your friends while waiting for your order to come sweeping in (maybe even especially then), you’d be hard-pressed to find someone without a nose to a mobile device, the glow of all of those electronic screens clustered together almost like a flurry of fireflies, or stars in the night sky.

But poetics aside, mobile usage has taken over, and no one’s surprised by its digital domination.

In 2008, analyst Mary Meeker of Silicon Valley firm Kleiner Perkins Caufield Byers, released a bold statement in the headlines of her annual technology trend review: “Mobile to overtake fixed Internet access by 2014.”

She wasn’t wrong.

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Fast Food Chains Battle It Out With Breakfast Sandwiches

French Toasters Sonic Drive-In

With the emergence of the fast casual segment, the competition is fierce within the quick-serve segment. Major fast food moguls, such as McDonald's, have experienced significant drop in sales. However, there is one category where the segment as a whole is experiencing growth and this is the breakfast category. 

With that being the case, brands are getting creative with breakfast menus– including Taco Bell's Waffle Taco, Sonic's French Toaster, and Dunkin's Glazed Breakfast Sandwich. Breakfast sandwiches have proven to be quite appealing to consumers because they fit into the on-the-go lifestyle. Breakfast items from Sonic, account for 12% of the brand's overall sales. Will more fast casual concepts start to open earlier and sell more breakfast items? Or are breakfast snacks going to continue to replace meals? Read More