Dunkin' Donuts Downgrade Could Have Been Caused By McCafe's Recent Success

Dunkin' Donuts Downgrade Could Have Been Caused By McCafe's Recent Success

McDonald’s recent success with McCafe’s $2 menu items may be the reason why Dunkin’ Donuts was recently downgraded by a financial firm from a price target of $55.00 to $52.00.

According to “Business Insider,” Jeremy Scott, a Mizuho analyst, published a report explaining why the Dunkin’ brand was downgraded.

“We expect [McCafe] coffee products will be featured prominently in each pricing layer of its upcoming national value plan,” Scott’s report read, according to “Business Insider.”

The upcoming national value plan would be replacing the “dollar menu” the company retired in 2014. This new plan will include items priced between the $1 and $3 price points, in hopes to attract bargain shoppers

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Will Dunkin' Drop the “Donuts” to Compete with Starbucks?

Will Dunkin' Drop the “Donuts” to Compete with Starbucks?

The beloved New England coffee chain, Dunkin' Donuts, is testing out a name change. Instead of being “Dunkin' Donuts,” the brand may soon just be known as “Dunkin'.”

It looks like the brand is trying to distance itself from being known as a place to just get doughnuts. 

Is this because these delicious fried ring-shaped pieces of dough don’t fit the healthy lifestyle of of today’s consumer? 

Back in the 1980s, Dunkin' made the memorable line, “Time to make the donuts” famous. Doughnuts were a popular breakfast item. 

Fast forward to today, doughnuts now have an unhealthy negative connotation. Although innovative concepts like The Salty Donut, Stan’s Donuts and VooDoo Doughnuts are thriving in their markets offering high-quality doughnut masterpieces at a much higher price-point than Dunkin', these concepts are being visited by foodies as a treat. Most aren’t visiting these concepts on a daily basis. 

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Dunkin' Donuts to Test Delivery in Dallas

Massachusetts based chain Dunkin' Donuts is all set to launch its new doughnut delivery program. termed "Dunkin Deliver" with on-demand delivery company DoorDash. Currently, Dallas residents are able to order doughnuts, coffee, and other Dunkin offerings from 7 a.m. to 10 p.m. on the app, with promises of a quick 45 minute delivery.

Multiple store currently are offering delivery, including Addison, Plano, Carrollton, Preston Hollow, Frisco, Richardson and the University of Texas at Dallas location. Representatives of the company report that more store will be added in the future. Read More

Dunkin' Donuts Hosts First Google+ Hangout for Top Chef Campaign

Foodable WebTV Network |  Photo Credit: Adweek

Foodable WebTV Network | Photo Credit: Adweek

Dunkin’ Donuts has certainly impressed us with their social efforts this year. The first-ever TV ad made entirely from Vine? Featuring Twitter fans in TV spots with #MyDunkin? It’s become clear that DD CMO John Costello believes in the future – and power – of social TV. And it seems to be working for the brand. But, as you know, more consumers are now connecting with video in more proactive ways, including outlets like Google+ hangouts. Which is why the “cawfee” brand is now jumping on the opportunity.

In a partnership with Bravo’s Top Chef, Dunkin’ Donuts hosted a Google+ hangout earlier this week, featuring DD Executive Chef Stan Frankenthaler. Read More