Is It Time for Your Brand to Leave Facebook?

Is It Time for Your Brand to Leave Facebook?
  • Industry Expert, Donald Burns, provides you with ways to start building a bigger social media presence off of Facebook.

  • For brands that rely on Facebook, branching out may be in your best interest.

It cannot be denied that Facebook changed the social network scene, but even giants can be brought down.

The controversy over the Cambridge Analytica drama involving Facebook has raised questions about data and your privacy. In the wake of the congressional hearings that Mark Zuckerberg testified in, many people jumped off of Facebook as a symbol to stand up for privacy. The #DeleteFacebook movement, like many others out there, is big news and it has gained some momentum.

Will Facebook disappear?

Not yet and not because of Cambridge Analytica. Social media is here to stay. That is certain.

The ability to connect with people around the world is paramount to the human race, as we are social creatures. How we connect and engage are the questions to think about. With that said, there are some revelations you need to consider...

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Foodable's Annual Restaurant Technology Guide — the Inside Scoop on the Best Foodservice Tech Solutions

If you're hungry for food for thought, you'll get more than a "byte" with our latest interactive guide. Having trouble deciding on the best way to manage your team's schedules? Keeping track of ordering and receiving? Monitoring your inventory?  Or are you looking for the best LCDs for your menu boards, or maybe even a new POS system to cut down time customers crowd at the till?

Look no further than Foodable's annual Restaurant Technology Guide, brought to you by Zenreach.

 There's no doubt that technology is transforming the restaurant industry, from the way brands and operators handle their day-to-day tasks to changing consumer expectations on customer service and the dining experience. How can we keep up with the fast-paced, one-click speed of foodservice? How do we bridge the gap between tech-savvy guests and tech-savvy brands?

Through Foodable's interactive Restaurant Technology Guide, which also comes with a free, downloadable report that shares even more insights and data, we feature the best products and companies that have elevated the industry. More importantly, the ones that can revolutionize you and your restaurant. Based on data analyzed by Foodable Labs, these brands were ranked on a 300-point system, scored on the following metrics: operator sentiment, brand perception, and engagement.

About the Report

The annual Restaurant Technology Guide is powered by the industry's largest foodservice- and chef-focused social data analysis platform, the Restaurant Social Media Index (RSMI), and Foodable Labs. Foodable Labs, through the RSMI, analyzes more than 167K restaurant and hospitality brands, 200K chefs, and over 220MM global restaurant consumers across 500K foodservice locations.

In this free report, along with access to our interactive guide, you will discover:

  • 2017 Restaurant Technology Predictions
  • Top 100 Restaurant Technology Companies Ranking
  • Editors' Choice Awards for the following categories: Social Media, Point of Sale, Online Services, Digital Signage, Marketing Solutions, Guest-Facing Tech, Back-Office Software, and Mobile
  • Top 10 Guest-Facing and Tabletop Tech Ranking
  • Top 10 Digital Marketing Solutions Ranking
  • Top 6 Back-Office Tech Ranking
  • Top 6 Pos Options Ranking
  • Best practices on making Wi-Fi work for your restaurant
  • Millennial trends on digitally-enhanced dining
  • And more!

How Restaurateurs Can Successfully Build Customer Lists for Their Email Programs

How Restaurateurs Can Successfully Build Customer Lists for Their Email Programs

By Rick Zambrano, Foodable Industry Expert

Engaging customers is a central and key driver of repeat business. And emails are an important tool for restaurateurs to get their brand promise across and put a spotlight on their brand experience. Both Forbes magazine articles and McKinsey & Company have identified in the recent past that email is a more effective tool than social media, which has become one of the best marketing tactics to engage customers. For email, building lists is not a hard task, but it requires a constant commitment. Better yet, according to McKinsey, email can be 40 times more effective than Facebook and Twitter combined.

Let’s look at a few ways that restaurateurs can build their email lists:

  1. Loyalty marketing/frequent diner programs
  2. Special events
  3. Rewards for emails
  4. Sweepstakes
  5. Special landing pages
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