In this On Foodable Feature, brought to you by the Foodable Network, as part of our Restaurant Technology Series we sit down with Wendy Carter, a National Account Executive at DTT and Mark DiCamillo, Vice President of Product Management at Delphi Display Systems, at the FSTEC NexGen conference. Watch the full episode to learn more about the evolution of the drive-thru and how technology is being used at drive-thru operations to enhance the customer experience and grow a restaurant's revenue.
Which brands came out on top this year? They were finally announced yesterday during the 2nd Annual Restaurant Social Media Index Awards ceremony, sponsored by SinglePlatform at the FSTEC NexGen conference in New Orleans.
To refresh your memory the RIZMYs are not hand-selected. Instead, they are measured by DigitalCoCo’s proprietary Restaurant Social Media Index (RSMI), the largest collaborative resource of restaurant industry data in the world. Only the brands with the highest social scores were selected as the winners.
This year's 10 categories were arranged in groupings. The first being the brand segmented awards, including the QSR Digital Brand of the Year, Fast Casual Digital Brand of the Year, Casual Dining Digital Brand of the Year, and Independent Digital Brand of the Year. The second were the specialty categories, including the Overall Brand in Mobile, Most Loved Brand, Most Influential Brand, and Location-Based Brand, all of which are returning categories from last year. The final categories are based on performance factors, including the awards for Digital Innovator of the Year and Digital Executive Team of the Year.
So without further ado– DigitalCoCo is proud to announce this year's RIZMY Awards Winners
And the QSR Digital Brand of the Year is... Sonic DriveIn!
After arriving to the social party a little late in 2012-2013, they are certainly making up for lost time! Sonic was a finalist last year, but did not receive a title. However, this favored by millennials brand, won the Digital Brand of the Year in the QSR segment.
And the Fast Casual Digital Brand of the Year is... Shake Shack!
This fast casual brand returns as a victor this year. Shake Shack was awarded the Most Loved Brand of the Year, last year. This brand is part of the Better Burger segment and is engaging consumers with social to compete with the crowded segment filled with burger joints.
And the Casual Dining Digital Brand of the Year is... Hard Rock Cafe!
This rather recognizable name did not appear on the finalists last year. This casual dining restaurant has upped the ante in the social space– landing this year's top Casual Dining Digital Brand.
And the Independent Digital Brand of the Year is... AJ Bombers!
This fast casual brand is part of the independent burger boom. Returning from last year, this small operator owned burger joint is taking average of the burger boom, by using social media and is keeping up with the restaurant moguls.
And the Overall Mobile Brand is...Rubio's!
The fast casual success, Rubio's is spreading all over the West coast. Appearing on the RIZMYs finalists list for the first time this year, the brand lands the Overall Mobile Brand award.
And both the Overall Most Loved Brand & Digital Executive Team of the Year goes to... Buffalo Wild Wings!
BWW has risen faster than any other brand in platform effectiveness in the past year. After just being a nominee for a RIZMY last year, BWW returns this year for two major wins as the Overall Most Loved Brand and the Digital Executive Team of the Year.
And the Overall Most Influential Brand is...Taco Bell!
After winning two awards last year, The Digital Innovator of the Year and Overall Brand of the Year, this QSR mogul returns this year to win the Overall Most Influential Brand.
And both the Overall Location-Based Brand & Digital Innovator of the Year goes to... Firehouse Subs!
This leader of innovation social campaigns returns to collect two awards this year proving their skillful digital engagement.
Congratulations to the winning brands for creating quite a social buzz, that deserves to be recognized!
Watch the video to see the full finalists list. What brands will win? We will only find out on September 22nd, at the FSTEC NexGen conference in New Orleans, where 10 awards will be given to the best social and digital brands in the Restaurant and Hospitality industry.
Returning after a successful show last year, the RIZMYs Awards, is unlike any other! And how were the finalists selected? Only the brands with the highest social scores pulled from DigitalCoCo’s proprietary Restaurant Social Media Index (RSMI), made the cut. The 2014 RIZMYs are newly improved, with some exciting changes. Read More
The 2nd Annual Restaurant Social Media Index Awards, or RIZMYs for short — a play on the GRAMMYs and Emmys — will partner with the FSTEC NexGen conference again this year, held in New Orleans on September 22nd, 2014. The Awards are the pinnacle of digital and social media performance for restaurant businesses around the globe.
DigitalCoCo, founder of the RSMI and the RIZMYs, will continue this annual partnership with CSP, the new organizers and owner of FSTEC NexGen, recently operated by Rob Grimes and ConStrata. The partnership gives exclusive access to these industry awards at the conference, which has experienced amazing growth, as it now focuses not only on technology, but marketing topics, as well.
“This is the natural evolution of technology in the restaurant business where data, social, mobile and location begin to intersect with technology, both on front-facing consumer applications and back-of-house technology,” said DigitalCoCo Founder Paul Barron. “We think this is a bold new frontier, and we are excited to be part of this great partnership."Read More
Make sure to practice your best Instagram pose and get those tweets ready — there’s a new awards ceremony in town! The RIZMY Awards, or RIZMYs for short, will showcase the best social and digital brands in the Restaurant & Hospitality industry. Think of it as the Emmys of the foodservice industry (but without the awkwardly long speeches and stiff dress codes).
The RIZMY carpet rolls out on September 24th in Scottsdale, Ariz., at the first annual Foodservice Digital Marketing Summit (FDMS), which will take place in conjunction with tech conference FSTEC NexGen. In proper fashion, the awards ceremony will include live performances, envelopes, appetizers and cocktails. Read More