The State of Social Media with Ted Rubin

On today’s episode of The Barron Report, we are in the studio with Ted Rubin, social media strategist, speaker, and author of several books, including “The Age of Influence: Selling to the Digitally Connected Consumer” to talk social media marketing strategy in the ever-changing digital landscape.

00:44 - Social media is facing challenges as consumer trust is waning. Issues with how users’ information is protected and shared with advertisers and in Facebook’s case specifically how users were targeted during the 2016 presidential election. Many attribute the decline in Facebook users to these events but could it be that there are simply more platforms vying for the consumer’s attention?

Facebook’s declining numbers are “...pretty similar to traditional media, to television, there are more places to go,” said Rubin.

11:26 - The proliferation of OTT, YouTube, and other digital media platforms is shifting the way today’s consumers watch content and this matters to how you are advertising and engaging your customers. In the case of the Gen-Z population, we are seeing the migration away from traditional media outlets in droves. “USA Today” reported that in the 3rd quarter of 2018, 1.16 million consumers dropped their cable service while the use of YouTube, Snapchat, and Instagram continued to grow.

25:14 - “In 2019, companies must in one way or another figure out how to empower their front-line employees and their customers to create content to keep up with the amount of content they need…” said Rubin.

With such a vast distribution network and niche audiences spreading across these distribution networks, the need for more content has never been more apparent.

Check out more episodes of The Barron Report, where we explore all things innovation in the restaurant, hospitality, and business sector.


Is It Time for Your Brand to Leave Facebook?

Is It Time for Your Brand to Leave Facebook?
  • Industry Expert, Donald Burns, provides you with ways to start building a bigger social media presence off of Facebook.

  • For brands that rely on Facebook, branching out may be in your best interest.

It cannot be denied that Facebook changed the social network scene, but even giants can be brought down.

The controversy over the Cambridge Analytica drama involving Facebook has raised questions about data and your privacy. In the wake of the congressional hearings that Mark Zuckerberg testified in, many people jumped off of Facebook as a symbol to stand up for privacy. The #DeleteFacebook movement, like many others out there, is big news and it has gained some momentum.

Will Facebook disappear?

Not yet and not because of Cambridge Analytica. Social media is here to stay. That is certain.

The ability to connect with people around the world is paramount to the human race, as we are social creatures. How we connect and engage are the questions to think about. With that said, there are some revelations you need to consider...

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Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook has come under fire lately for many reasons: privacy issues, political responsibility, and the dissemination of “fake news.”

In an effort to offset some of these issues, the social media platform launched a new initiative to increase transparency around who is paying to promote political ideas, according to Bloomberg. Under the new rule, advertisers are required to verify their identities through a time-consuming process or risk their ad being tagged and blocked for pushing a political narrative without attribution.

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Peapod and FarmLogix: Exploring the Future of Food Tech

Peapod and FarmLogix: Exploring the Future of Food Tech

On this special episode of The Barron Report recorded at Foodable.io, brought to you by Kabbage, we get to discuss how technology has become the core backbone of how we reach, interact, and exchange info with our customers. In this episode, Guest Host Donald Burns navigates us through this discussion of where technology could take the industry over the next decade. How will online, mobile, Social, AR and more affect the business of the future?

Joining Donald are two food businesses who, while aren’t technology companies, rely on technology to move their businesses forward.

Carrie Bienkowski of online grocery delivery company Peapod is showing Americans how they can shop smarter, save time and money, and find the foods they want in order to eat better. Using their online platform, customers are able to fill and adjust their carts all with the tap of a finger.

Meanwhile, Linda Mallers, CEO and President of FarmLogix discusses how their company is a company transforming the local and sustainable food supply chain by connecting buyers to producers with technology and sustainability expertise.

Watch the episode above to see how these businesses are leveraging technology in their daily lives as well as how they predict tech to impact the industry.

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The Facebook Data Debacle

The Facebook Data Debacle
  • 1:06 - The Story of Cambridge Analytica and Facebook

  • 4:44 - The First Violation

  • 5:52 - The Value Proposition of FB: You Cant Opt Out

  • 7:07 - The Rise of Social Media Data Gathering

  • 10:19 - The Impact on Restaurants

  • 11:25 - Foodable Labs Analyzes Facebook Engagement

  • 15:18 - Can Facebook bounce back?

  • 17:20 - Chief Security Officer Alex Stamos

  • 20:17 - Facebook Social Restaurant Visits DOWN 17%

  • 21:47 - Foodable Plus: 10 Tips for Preparing for the Mass Exodus of Facebook

Facebook has been dominating news headlines this week and for good reason. CEO Mark Zuckerberg has been testifying to Congress on the topics of data security and how the social media giant has been trying to improve.

There’s a lot to consider here: How did this impact the election? Is my data safe? Is it finally time to get off the grid?

But before we take drastic measures, take a minute to join Paul Barron for a thought-provoking discussion about what happened and how this scandal may be affecting your restaurant. Didn’t think about that? No worries, we’ll cover everything from how users are engaging with your FB content to how this data debacle is impacting your restaurant sales.

Cambridge Analytica

This is where our story begins. Cambridge Analytica hired a professor to create a Facebook app that collected user data. You’ve seen those fun but useless personality quiz apps on Facebook, right? Right. Users who authorized this app gave the app access to their data like their "Likes". But not just their own data, the data of their entire friend network. This feature was removed in 2014 but the damage was already done.

The important thing to note here is that, up to this point, Cambridge Analytica hadn’t done anything wrong. This was completely legal and in line with Facebook's guidelines in 2014. But when the professor sold the data to Cambridge Analytica, that’s when they violated the Facebook user agreement, which prohibited the sale of Facebook data to third party companies. Facebook removed the professor’s app and demanded that he and all third parties immediately destroy the data but up until now it is believed that Cambridge Analytica still has some or all of the data.

The Impact on Restaurants

Now people across the globe are understandably upset. There are a number of arguments to be made. But what does all this commotion mean for the restaurant industry? Well, as Paul explains, Facebook engagement is down meaning you’ll be having a harder time connecting with your audience using the platform. Social Restaurant Visits through FB are also down.

So, is it time to jump off the Facebook bandwagon? Listen in and find out!

And after you listen to this podcast, join us on Foodable Plus for 10 Tips to Prepare You for the Mass Exodus of Facebook.

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