Yext is Driving Restaurant Discovery and Online Orders

Yext is Driving Restaurant Discovery and Online Orders

It’s no secret we live in a very competitive restaurant environment.

Not only do we have more cuisine options, but we have more brick-and-mortars that offer different atmospheres and experiences than ever before.

There’s also the increasing shift towards online ordering and food delivery by consumers with a fast-paced lifestyle who are looking for convenience and speed.

Needless to say, restaurant visits have been declining year over year and it’s more important than ever to capitalize on the few opportunities available to amp foot traffic to your restaurants.

So how can restaurants maximize visibility in such a saturated environment?

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How Will Snapchat’s New Context Cards Affect the Restaurant Industry?

How Will Snapchat’s New Context Cards Affect the Restaurant Industry?

Snapchat has proven to be a great social media tool for the restaurant industry. If used properly, the app allows loyal guests to form a closer relationship with their local eatery when it provides a fun behind-the-scenes look into the business’ initiatives and customer’s favorite dishes.

Earlier this week, the photo and video messaging app announced a feature that allows users to learn more about what they see on Snapchat.

The company calls it Context Cards.

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Breakfast Tacos Deemed Texas' Most Craved Food

Based on report findings published by Foursquare, breakfast tacos are Texans' most craved food, with locals demanding the dish over 3,861 percent over any other state.  The Foursquare survey was undertaken with the goal of identifying the most popular dishes in America to then publish on the site's interactive culinary map.  

By culling data from both their own restaurant database as well as consulting local experts, it was discovered that breakfast tacos are in fact the dish that Texans' crave the most.  And where do Texans turn for these highly desirable culinary treats?  Austin's own Tacodeli, Torchy's Tacos, Whole Foods Market, and Magnolia Cafe South.  Read More

What is the Financial Impact of Restaurant Review Sites?

What is the Financial Impact of Restaurant Review Sites?

By Joe Welsh, Foodable Industry Expert

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites, such as Yelp, Foursquare, and TripAdvisor. They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases, they claim that Yelp was misleading in its representation of reviews.

Recently though, I’ve seen a shift in how operators feel about review sites. They have faced reality and accept the fact that it really doesn’t matter what they think. Consumers can visit as many review sites as they wish and will form their own opinion. If the majority of the reviews are positive, that will create its own impression and the consumer will make a decision. If they are negative, well we know what happens then.

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Foursquare Ups Its Game, Gets More Personal

Photo Credit: blog.foursquare.com 

Photo Credit: blog.foursquare.com 

Say goodbye to check-ins and hello to an all new, highly personalized Foursquare. Well, you can still check-in but only on Foursquare's sister-app, Swarm - which stinks for all you 'Mayors' out there. But even minus its iconic feature, we're hopeful of the newly re-designed app. 

According to the app's founder Dennis Crowley, the check-in feature dominated the user experience and overshadowed one of Foursquare's greatest attributes: the search feature. So in an effort to make it more apparent, the company has re-designed the app to focus on recommendations and personalized suggestions based on the user's behavior and preferences. Read More