By Mae Velasco, Custom Content Editor
The fast casual Fresh-Mex segment is filled with competition as fierce, hot, and spicy as the food itself. Rubio’s Coastal Grill, Chipotle, Freebirds World Burrito, Tijuana Flats, and others have forged the way for the Fresh Mex fast casual food scene, but is there a new champion mixing things up?
Moe’s Southwest Grill is no greenhorn to the restaurant industry. Founded in 2000 and with over 600 locations in North America, Turkey, and Russia, this self-proclaimed Mexican and Tex Mex-inspired brand has been on a (burrito) roll these last 16 years. And Moe’s is definitely no stranger to Foodable. As a frequent favorite to show up in our top rankings based off of Foodable Labs data (the latest of Moe’s success being No. 48 in our Top 100 Fast Casual Brands 2016 Report and one of the Top 10 Fresh Mex Fast Casual Brands), Moe’s is without a doubt a high-performer — but is it on track for a total takeover?
Our data shows signs that, yes, Moe’s could be well on its way to become the fresh face of Fresh Mex. And no, not just because it passed Chipotle in a 2016 Harris Poll trend survey by being named Fast Casual Mexican Restaurant of the Year.Read More