Is It Time for Your Brand to Leave Facebook?

Is It Time for Your Brand to Leave Facebook?
  • Industry Expert, Donald Burns, provides you with ways to start building a bigger social media presence off of Facebook.

  • For brands that rely on Facebook, branching out may be in your best interest.

It cannot be denied that Facebook changed the social network scene, but even giants can be brought down.

The controversy over the Cambridge Analytica drama involving Facebook has raised questions about data and your privacy. In the wake of the congressional hearings that Mark Zuckerberg testified in, many people jumped off of Facebook as a symbol to stand up for privacy. The #DeleteFacebook movement, like many others out there, is big news and it has gained some momentum.

Will Facebook disappear?

Not yet and not because of Cambridge Analytica. Social media is here to stay. That is certain.

The ability to connect with people around the world is paramount to the human race, as we are social creatures. How we connect and engage are the questions to think about. With that said, there are some revelations you need to consider...

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Celebrity Chef Robert Irvine Predicts Specialty Food Products to Become the New Mainstream Market

Celebrity Chef Robert Irvine Predicts Specialty Food Products to Become the New Mainstream Market
  • Millennials, Gen Z, and social media play a big role in the rise of specialty food products.

  • Chef Robert Irvine discusses how specialty foods are no longer on the sidelines in the food service industry.

Consumers today have higher expectations for the foodservice industry. Millennials and Gen Z specifically are looking for specialty foods that offer more options for a healthier diet.

Whether it’s creating new chef-inspired meals and products, or chefs using specialty food products in their menus, the specialty food industry is on the rise. Earning in $140.3 billion within the last year, there is a convergence between chefs and specialty food makers to meet these expectations.

At the 2018 Summer Fancy Food Show in New York City, Foodable’s Paul Barron sat down with Robert Irvine, celebrity chef, and owner of Robert Irvine Foods, as they discussed the role of specialty food in foodservice and the latest dining trends.


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“Vegan” Polls as Least Appealing Marketing Term

“Vegan” Polls as Least Appealing Marketing Term

Media company Morning Consult recently conducted a study on consumer trends. Among US adults, the study showed “vegan” was found to be the least appealing term used in food and beverage marketing materials.


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Don’t Miss These 2018 Hospitality Marketing Digital Trends

Don’t Miss These 2018 Hospitality Marketing Digital Trends

As popular as online platforms are these days, it is important to not discount content made with desktop computers in mind, especially when it comes to marketing for your hospitality business.

At least that was one of the takeaways from the infographic by MDG Advertising on “Hospitality Marketing in 2018: 5 Digital Trends to Watch.”

The agency is predicting many changes in the space for 2018. The main reason why is because it is constantly affected by evolving technologies and consumer trends— including a growing Gen Z population.

Although the infographic takes a deep dive analysis of how these changes will affect the travel industry, these demographic and tendency changes affect all brands in the hospitality space, including restaurants.

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