Automation is Embraced by Asian Chain, Wow Bao

Automation is Embraced by Asian Chain, Wow Bao

Come Dec. 1, Chicagoans will experience their first automated Wow Bao, an asian fast food chain that focuses on menu items like dumplings, noodle and rice bowls, potstickers, and bao (a meat or veggie stuffed bread roll).

What’s missing?

A waitstaff.

You heard it right! This Wow Bao location will be the first automated eatery for the brand.

According to “Chicago Tribune,” “Customers will order and pay at a kiosk and pick up their food from one of a dozen LED-lit cubbies, which will display their name on an LCD screen when their food is ready. Wow Bao is also introducing a new app in tandem with the Near North restaurant so visitors can order on their phones.”

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Fast Casual Trends TV: FCIC Chair & Wow Bao President Geoff Alexander [VIDEO]

We are kicking off a brand new season of Fast Casual Trends TV with a new look, inside the Foodable HQ studio! On this premier episode, brought to you by the Foodable Network and Technomic, we catch up with Geoff Alexander, Fast Casual Industry Council (FCIC) Chair and President of Chicago fast casual Wow Bao. Watch the full episode as Alexander discusses fast casual expansion, how this segment is bringing more approachability to chef-driven fare, why the future holds more value in this space for the consumer, and what to look forward to at this year’s Fast Casual Trends & Directions Conference. (Bonus: If you’re a fast casual operator, learn more about how you can get involved with the FCIC.)

Wow Bao — The Way of the Bao

In this Fast Casual Trends TV episode, brought to you by the Foodable Network, we sit down with Geoff Alexander, EVP of Wow Bao, a Lettuce Entertain You concept in Chicago. Watch the full episode as Paul and Geoff talk about the shift of higher quality ingredients in fast casual, regional versus national fast casual brand success, and what the future of ethnic fast casual concepts potentially has in store.

Why You Should be Treating Your Restaurant Like a Data Company

Why You Should be Treating Your Restaurant Like a Data Company

We're now (well, yesterday for early adopters) at a point with mobile and tech in restaurants where operators need to stop just thinking about it, and actually begin implementation. In 2016, Millennials — a generation that lives on their phones — will become the largest customer base for fast casual. A tech panel joined Barron on stage to speak to these advancements — Geoff Alexander of Lettuce Entertain You’s Wow Bao, Brett Schulman of Cava Mezze and Cava Mezze Grill, and Chris Dancy, who has been dubbed as “The Most Connected Human on the Planet.” The three gave different perspectives of using mobile and tech in their restaurant spaces, or, in Chris Dancy’s case, how guests (will) use them.

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The Rise of Ethnic Fast Casual Trends

In this episode of Fast Casual Trends, Host Paul Barron Skypes with Geoff Alexander, VP at Lettuce Entertain You Enterprises in Chicago who oversees the infamous steamed Asian buns concept Wow Bao.

Speaking on this past year's uprising ethnic trend seen in the fast casual space, Geoff says the Wow Bao brand connects to American consumers so well because of its noodle and rice dishes, items that most people eat regularly. The brand also has a strong presence on social and has expanded to not only four locations in the area, but a food truck, as well. View the episode below to get the full scoop on one of our favorite Chicago brands.