The Plant-based Impossible Burger has a New Gluten-Free Recipe

As the battle of the plant-based burgers continues, one of the front runners the Impossible Burger is introducing a new formulation to cater to more eaters with dietary restrictions.

The veggie burger's new recipe is now gluten-free after the company decided to switch out the wheat protein for a soy protein concentrate. The patty also has no animal hormones or antibiotics either, along with less salt.

The Impossible Burger by Impossible Foods is a plant-based burger that debuted in 2016. It looks so much like the traditional beef burger that it even bleeds.

It has been quickly added to the menus of restaurants across the country, including White Castle.

Although the company's previous formulation was a hit with the masses, including non-vegetarians and vegans, the company decided to change the recipe for a few reasons.

"Impossible Burger fans told us loud and clear they wanted a gluten-free burger that was at least as nutritious as meat from animals,” said David Lee, COO and CFO of Impossible Foods in a statement. "Our new product delivers all the taste meat lovers crave — without compromise to nutrition or the planet."

Not only did the company listen to feedback from the customers, but the new recipe makes the product more adaptable and can be substituted for ground meat. The former patty, on the other hand, was intended for mainly flat-top cooking.

The new recipe Impossible Burger will be available for retail later this year.

Read more about Impossible Foods latest change at "Food Dive."

As we said, veggie-burger companies have been battling it out to capture more of the market share. According to recent data from Nielsen, the sales in the plant-based market spiked by 20 percent over the last year.

We recently sat down with a competitor of Impossible Foods to discuss why plant-based foods have become so popular. Listen to the episode of The Barron Report below where Host Paul Barron talks with Ethan Brown, the CEO of Beyond Meat to learn more.

Female-Led Funding Startup, AccelFoods Helps Other Food-Focused Startups like Soozy's Thrive

Ever wondered how grocery stores will look like five years from now?

This is something Jordan Gaspar, co-founder of AccelFoods, thinks about daily.

AccelFoods is a funding startup that invests in other startups that have the potential of disrupting food categories in the grocery aisles and beyond through their innovative products.

On this episode of The Barron Report, our host Paul Barron speaks with Gaspar and Susan Chen, CEO of Soozy’s, a frozen, gluten-free baked good product company that has partnered with AccelFoods in order to grow its business. The three discuss how the relationship has been between the venture capitalist group and the investee, Soozy’s role in its snacking category, what types of companies AccelFoods seeks to invest on, and trends in the marketplace among other topics.

Listen above to learn more about these trailblazing companies!


Show Notes:

  • 01:43 - Purpose of AccelFoods

  • 03:48 - Soozy’s Role in the Frozen Food Segment

  • 05:47 - AccelFoods’ Investment in Soozy’s

  • 09:26 - Types of Companies AccelFoods Invests In

  • 10:47 - Trends In The Marketplace

  • 14:38 - Soozy’s Differentiator in Snacking Category

  • 17:52 - Product Packaging

  • 23:16 - Size of Companies AccelFoods Invests In

  • 26:09 - Macro Understanding of Food Industry

  • 28:00 - Impact of Social Media for Soozy’s

  • 29:58 - Future Growth Plans for Soozy’s

  • 31:52 - Challenges in Male-Dominated Venture Capitalist World

 
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Celiac Nation: The Best Gluten-Free Dining & Drink Options Around D.C.

Foodable WebTV Network

Foodable WebTV Network

It wasn’t until a few years ago that gluten allergies seemed to come out of nowhere. But the reality is, it wasn’t until a few years ago that the conversation actually started to become mainstream. The topic of food allergies is now seeping its way into food cities, with aware chefs providing gluten-free options on their menus and restaurateurs banking in on expanding their consumer base because of it.

If you’re in D.C., there are more options than you may think. Whether you’re looking for a late night snack, brunch, or a cocktail, this list will have you raising a toast to more culinary freedom. Read More