French multinational retailer Carrefour just announced they will be partnering with Google. This makes Carrefour the first retailer in France to partner with Google and bring consumers a new online grocery shopping experience.
This is just the most recent in a slew of partnerships between traditional food retailers and tech companies as grocery ecommerce continues to ascend.
Let’s face it, we’re living in a time where everything is focused on convenience making online grocery shopping a perfect fit. But just how large is the grocery ecommerce market?Read More
Every year, the International Foodservice Manufacturers Association (IFMA) holds their Gold & Silver Plate awards ceremony; a celebration of some of our industry’s most influential and successful minds. From chain restaurants to retail, to schools, the foodservice industry puts forth its best and brightest with up to 9 professionals receiving a Silver Plate award.
This year’s winners are an inspirational bunch:Read More
It’s no secret we live in a very competitive restaurant environment.
Not only do we have more cuisine options, but we have more brick-and-mortars that offer different atmospheres and experiences than ever before.
There’s also the increasing shift towards online ordering and food delivery by consumers with a fast-paced lifestyle who are looking for convenience and speed.
Needless to say, restaurant visits have been declining year over year and it’s more important than ever to capitalize on the few opportunities available to amp foot traffic to your restaurants.
So how can restaurants maximize visibility in such a saturated environment?Read More
These days it seems like every brand is dipping its toes into the world of Augmented Reality, or “AR” for short.
And, for good reason.
You are probably wondering why we are even talking about a technology that seems so disconnected with the restaurant and hospitality industry. Truth is the possibilities are endless when it comes to creating the illusion that virtual objects are part of our physical world as the technology slowly weaves itself into the thread that is our everyday lives.
Brands that recognize this and develop creative marketing campaigns around AR could really benefit when looking for a boost in exposure or even sales.
Most of us got our first taste of AR through Snapchat or Instagram’s face-scanning filters. Others experienced it through the Pokemon Go craze. Some restaurants were actually able to capitalize on the trend while it was hot, with some places seeing an 82 percent increase in weekly restaurant foot traffic and 63 percent increase in weekly sales if the business was located near a “Pokestop,” according to POS platform Revel systems.Read More