Yext is Driving Restaurant Discovery and Online Orders

Yext is Driving Restaurant Discovery and Online Orders

It’s no secret we live in a very competitive restaurant environment.

Not only do we have more cuisine options, but we have more brick-and-mortars that offer different atmospheres and experiences than ever before.

There’s also the increasing shift towards online ordering and food delivery by consumers with a fast-paced lifestyle who are looking for convenience and speed.

Needless to say, restaurant visits have been declining year over year and it’s more important than ever to capitalize on the few opportunities available to amp foot traffic to your restaurants.

So how can restaurants maximize visibility in such a saturated environment?

Read More

Google Aims To Help Restaurant Patrons Skip Long Lines

Google Aims To Help Restaurant Patrons Skip Long Lines

Back in 2014, Foodable reported when Google first entered the restaurant space with its acquisition of Appetas— a restaurant website builder.

As years passed, the popular search engine and tech company would add features that would facilitate the search-ability of restaurants and worked to add valuable information about restaurants to better connect them with guests.

The latest feature Google has rolled out has to do with wait time estimations at top restaurants.

Read More

Does the Internet Accurately Portray Your Restaurant's Identity?

Does the Internet Accurately Portray Your Restaurant's Identity?

By Joe Welsh, Foodable Industry Expert

What does a consumer see when they search for your restaurant on the internet?

Many restaurant owners are so busy with running their business that they don’t have the time to think about how the internet has changed the marketing landscape and the impact it has on their business. Think about it, social media, review sites, and local search are tools that consumers use every day. The smartphone has made these tools available to them whether they are at home or not. Word of mouth marketing has now expanded well beyond speaking with your friends.

Many restaurant owners that I speak with still have the opinion that many of their customers do not use the internet at all. I ask a simple question, take a look at your restaurant customers and see who is using a smartphone or ask who owns one.  A recent study by Exact Target indicated that 85% of their survey respondents said mobile devices are a central part of everyday life. Just as important, on average respondents report spending 3.3 hours a day on their smartphones. As you look to the future for growth opportunities, tools such as online ordering, email marketing and online reservations are used often by millennials who are your future customers. Is your restaurant visible and are you communicating with them?

Read More