Hampton Creek Introduces Egg Alternative as Part of its Comeback Strategy

Hampton Creek Introduces Egg Alternative as Part of its Comeback Strategy

The vegan-food startup Hampton Creek, which has been plagued with a few unsavory news stories in the last year, is introducing the first plant-based product that mimics the beloved scrambled egg.   

Flore, a restaurant in the Castro district in San Francisco, debuted the egg-free product in its “Just Scramble Flore” meal item. The dish features Hampton’s latest plant-based creation that resembles a fluffy pile of eggs, along with sautéed spinach and mushrooms. 

The “Just Scramble” is made of mung bean protein, canola oil, water and salt and took the company five years to develop the right recipe. 

"We were lucky enough to find something that has impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more," said Josh Tetrick, Hampton Creek's cofounder and CEO. “Launching Just Scramble is the culmination of years of hard work by our talented team."

Read More

Why Did Target Drop Hampton Creek Products?

Why Did Target Drop Hampton Creek Products?

The food startup Hampton Creek has been plagued with scandal recently. In mid-August, Target Corp. offered some insight to why it no longer sells the company’s products.

The company pulled Hampton Creek’s products in June after receiving “specific and serious food safety allegations about Hampton Creek products.”

While the U.S. Food and Drug Administration had said that it has “no safety concerns with Hampton Creek at this time,” Target decided to reassess carrying the company’s products. 

“Although the FDA is not pursuing this further, we used the opportunity to review our portfolio, as we regularly do, and decided to reconsider our relationship with Hampton Creek,” wrote Jenna Reck, a spokeswoman for Target in an email in August. “We are not planning to bring Hampton Creek products back to Target and have openly communicated our decision with the Hampton Creek team.” 

Target did not explicitly point out which of the past scandals may have influenced the retail chain to drop Hampton Creek’s products, but said there were multiple reasons to “Bloomberg.”

“There were multiple reasons we terminated our relationship with Hampton Creek and all of the reasons were clearly communicated to Hampton Creek,” said Reck on the phone with “Bloomberg.” 

Read More