Miami's American Harvest Cuts Food Costs with Seasonal Sourcing

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On this episode of Fast Casual Nation, we talk to the founders of a concept that has quickly established itself as a loved brand in Miami.

Consumers today are demanding much more from restaurants. They expect clean, locally sourced ingredients, quick service, and affordable prices. While many restaurants try to offer all of these things, few can successfully execute without sacrificing their margins.

American Harvest Co., a concept started by Grove Bay Hospitality Group in the Brickell City Center, seems to have found the right balance.

With a menu focused on clean eating, American Harvest serves up minimally processed foods. They use words like ‘GMO-free’, ‘grass-fed’, and ‘organic,’ to support their commitment to sustainable practices and sourcing local.

With decades of experience combined between the top three minds of the leadership team, the Grove Bay Group has perfected every aspect of American Harvest Co. and now they market it as their growth brand.

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Support Local at Brickell's American Harvest

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Consumers today expect much more from restaurants. They demand clean ingredients that are locally sourced. They demand quick service at affordable prices. Many restaurants have tried to offer all of these things but not without sacrificing their margins. However, American Harvest Co. seems to have found the right balance in order to scale their healthy concept. American Harvest Co. is a concept started by Grove Bay Hospitality Group in Brickell with a focus on “Delicious. Clean. Eating.”

With a menu focused around clean eating, American Harvest serves up “minimally processed foods.” GMO-free, grass-fed, and organic are all words used to describe the dishes served up at the Brickell City Center restaurant. The concept also prides itself on its commitment to sustainable practices and sourcing local. Take for example their craft sodas and beer selection.

“We also developed our own soda recipes with a local vendor and they’re all organic cane sugar sodas. We also brought in some wine and some beer, locally-- some craft Florida beers,” says Co-Founder and CEO Francesco Balli.

The restaurant has a farmhouse kitchen feel, using pictures of old Florida and old Brickell to relay the fact that they are a Miami brand. Grove Bay owns a number of restaurants like the Big Easy WIne Bar right next door, but identify American Harvest as their “growth brand. The team plans to open their second location in South Miami where they will give it its own local flavor.

“Miami over all is having a little bit of a culinary renaissance in and of itself and Brickell is definitely a reflection of that,” says Balli.

With a menu including grass-fed burgers, cage-free rotisserie chicken, and and sustainable tuna, American Harvest Co. is a place you can feel good about eating at.

Elon Musk’s Brother Opens an Affordable Healthy Grab-and-Go Restaurant

Elon Musk’s Brother Opens an Affordable Healthy Grab-and-Go Restaurant

By Kerri Adams, Editor-at-Large

Although there are several veggie-focused healthy fast casuals gaining momentum in today’s market, there has yet to be a quick-serve restaurant to successfully serve this primarily healthy options.

Well, that is all about to change. 

The Tech mogul and CEO of Tesla, Elon Musk’s Brother Kimbal is also developing an innovative concept. 

In August, Musk will be opening The Kitchennette, a restaurant in Memphis, Tennessee that will be not only healthy, but also affordable with food options all under $5 or less. 

The grab-and-go restaurant’s menu will be made up of salads, sandwiches and soups. 

The location of the fast food joint will be in the visitor’s center at Shelby Farms Park, a 4,500-acre park and conservancy. The décor will mimic a coffee shop with a few tables inside, with more seating options on the patio and park.

Establishing a "Real Food Culture"

Musk hopes this will re-connect people with their environment and community. 

"In the past five years, we've moved toward eating in our cars, our cubicles, and in front of our TVs. It's very isolating," said Musk to techinsider. "The reality is that we connect through food, and we have the opportunity to do it three times a day.”

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Healthy Concepts Break Ground

On a trip to the nation's capital, The Fast Casual Trends team was able to catch up with Joy Dubost, Director of Nutrition and Healthy Living at the National Restaurant Association. In this episode, we talk with her about the current health trends within the segment,brought to you by Foodable Network, how culture and lifestyle shifts are attributing to this uprise, and what data is saying about the future forecast of healthy concepts on the restaurant landscape.