Is The Meal-Kit Market A Mission Impossible Or Will It Survive?

On this episode of On Foodable: Industry Pulse, we touch on the topic of meal-kits and whether or not the category will survive in the current state of the industry.

It’s no secret large players like Blue Apron and HelloFresh are failing at becoming profitable.

For example, Blue Apron, the largest U.S.-based, meal-kit focused company, was forced to implement a company-wide realignment in October 2017 laying off about six percent of its employers after the company saw a drop in subscribers among other shortcomings. Today, the company closed in the New York Stock Exchange at $1.83— a very low number in comparison to the company’s $10 IPO price.

Although there is no profitability yet for those types of companies which solely focus on meal-kits, that hasn’t stopped grocers or even restaurant chains from jumping on board to compete.

Earlier this week, Foodable reported on Chick-fil-A’s latest plans to roll out meal-kits in August.

Watch the video above to learn about what might save this category from flopping!

HelloFresh Finds Success in U.S. Surpassing Blue Apron in Customer Growth

HelloFresh Finds Success in U.S. Surpassing Blue Apron in Customer Growth

Since the German meal-kit service, HelloFresh, went public late last year, the company more than doubled its customer base in the United States. This is thanks to its wise investment in marketing, which has propelled the business forward surpassing its biggest competitor— Blue Apron.

“HelloFresh’s customer base also grew to 1.5 million globally, making it much bigger than Blue Apron, whose customer base shrank 15 percent to 746,000 due to lowered marketing spending,” as reported by “Recode.” It’s important to note that “HelloFresh includes customers who’ve received free boxes toward its customer total while Blue Apron only counts paying customers,” which obviously adds to its overall customer count.

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