Hulu and Pizza Hut Team Up for the Ultimate Binge-Watching Experience

Photo Credit: Hulu

Photo Credit: Hulu

We’re in a digital age of food/tech integration. There are few ways we can’t connect with food through modern technology — like smell-o-vision, unfortunately (but that’s beside the point).

Hulu recently announced it will be making its online viewing experience all the more better with a new partnership with Pizza Hut. PC users will be able to order pizza without ever having to leave the Hulu platform, the video company’s first in-stream purchase partnership. This says a lot about the future possibilities of native, interactive advertising. It’s also a way for online media platforms to strengthen the consumer experience. With so many burgeoning companies in the food delivery space now (specifically geared toward local, fresh, quality food), would this model work for food startups, as well as restaurant delivery services? There would obviously be many gray areas with scaling/sourcing/localization, but think of the possibilities for all sorts of new models when it comes to food marketing. Would you utilize this feature of seamlessly ordering through a third-party platform like Hulu while binge-watching?

Read more about the Hulu/Pizza Hut rollout here.

Chipotle Will Debut "Farmed and Dangerous" Series on Hulu in February

Photo Credit: Hulu

Photo Credit: Hulu

We’ve told you about the importance of shifting your brand into a lifestyle one, and we’ve reported on the rise of native advertising, as well as WebTV (of course). But what happens when you meld these marketing opportunities together? Answer: Chipotle’s new comedic Hulu series ‘“Farmed and Dangerous,” a four-part show that debuts to the public on February 17th. 

The show, which you can preview here, is, as AdAge puts it, “a no-holds-barred look at the dark and twisted world of industrial agriculture, which goes to any length necessary to keep costs down and keep moving product.” But don’t get the concept confused with Chipotle’s successful branded Scarecrow video or app – the “Farmed and Dangerous” series is not animated, and just like any other show, has other plot lines taking place, as well. In our opinion, this is a genius move for Chipotle, as the brand will not exactly be featured in the film, but will make viewers aware of the movement that Chipotle is trying to drive with its “Food with Integrity” mantra. If more consumers emotionally connect with the message, Chipotle will be top-of-mind, potentially driving sales to some degree. Read More