The Plant-based Impossible Burger has a New Gluten-Free Recipe

As the battle of the plant-based burgers continues, one of the front runners the Impossible Burger is introducing a new formulation to cater to more eaters with dietary restrictions.

The veggie burger's new recipe is now gluten-free after the company decided to switch out the wheat protein for a soy protein concentrate. The patty also has no animal hormones or antibiotics either, along with less salt.

The Impossible Burger by Impossible Foods is a plant-based burger that debuted in 2016. It looks so much like the traditional beef burger that it even bleeds.

It has been quickly added to the menus of restaurants across the country, including White Castle.

Although the company's previous formulation was a hit with the masses, including non-vegetarians and vegans, the company decided to change the recipe for a few reasons.

"Impossible Burger fans told us loud and clear they wanted a gluten-free burger that was at least as nutritious as meat from animals,” said David Lee, COO and CFO of Impossible Foods in a statement. "Our new product delivers all the taste meat lovers crave — without compromise to nutrition or the planet."

Not only did the company listen to feedback from the customers, but the new recipe makes the product more adaptable and can be substituted for ground meat. The former patty, on the other hand, was intended for mainly flat-top cooking.

The new recipe Impossible Burger will be available for retail later this year.

Read more about Impossible Foods latest change at "Food Dive."

As we said, veggie-burger companies have been battling it out to capture more of the market share. According to recent data from Nielsen, the sales in the plant-based market spiked by 20 percent over the last year.

We recently sat down with a competitor of Impossible Foods to discuss why plant-based foods have become so popular. Listen to the episode of The Barron Report below where Host Paul Barron talks with Ethan Brown, the CEO of Beyond Meat to learn more.

White Castle Expands the Impossible Slider to All Store Menus

Back in April, the fast food chain White Castle added the Impossible Slider, a plant-based mini burger to the menus of 140 of its chains in New York, New Jersey, and Chicago area.

In partnership with Impossible Foods, the chain has announced that it will be expanding the menu item nationwide.

The Impossible Burger has become wildly popular among vegetarians and flexitarians. The veggie burger that looks so much like the traditional beef burger that it even bleeds.

The ingredient soy leghemoglobin, which causes the burger to "bleed," is made from soybean plants. The ingredient got regulatory pushback from the Food and Drug Administration (F.D.A.) last August but was officially approved two months ago.

Impossible Foods, which has garnered over $250 million in investment, aims to bring veggie burgers to the fast food lovin' masses.

“White Castle’s model has been often imitated but never duplicated -- an impressive feat in the hypercompetitive fast-food sector,” said Patrick O. Brown, Impossible Foods’ Founder in the press release from April announcing the companies' partnership. “We look forward to working closely with White Castle, and together learning how to popularize plant-based meat with mainstream burger lovers.”

Evidently' White Castle's Impossible Slider test was well-received.

"Our Cravers definitely developed a hunger for the Impossible Slider," said Lisa Ingram, White Castle's CEO. "Sales easily exceeded our expectations."

The slider is topped with cheddar cheese, pickles, onion, and the White Castle signature 2-inch-squared bun.

But the Impossible Burger isn't the only veggie burger that "bleeds." Impossible Food's biggest rival, Beyond Meat also has a burger that bleeds, but this is merely just beet juice. Beyond Meat was the first plant-based burger to be sold in the meat section of grocery stores.

The good news is that there appears to be room for both of these plant-based companies. Plant-based consumption is up over 300 percent over the last year.

Learn all about the plant-based movement in the video below.

Read more about White Castle rolling out the Impossible Slider nationwide at "CNBC" now.

Will Startup Hungry Planet™ Gain Momentum After Recent Success in a California School District?

Will Startup Hungry Planet™ Gain Momentum After Recent Success in a California School District?

A California school district began to offer plant-based meals across all their cafeterias this past academic year and had students choose whether or not they wanted to eat them based on taste. “The initiative was so successful, the meals will likely be offered again next year,” reports KEYT.

We’ve heard about companies like Impossible Food and Beyond Meat making their way in restaurants, but the Santa Barbara Unified School District actually sourced her plant-based protein from a startup based out of Missouri. It’s called Hungry Planet™.

According to the company’s website, it focuses on creating an alternative protein to ground beef, chicken, pork, Italian sausage, chorizo sausage, and crab for culinary professionals to use as a 1:1 substitution in innovative entrees. The company says it develops its faux meats to delight the demanding tastes of meat lovers in the heart of the Midwest.

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Wild Type— A Startup With The Mission To Feed The World with Lab-Grown Meat

Wild Type— A Startup With The Mission To Feed The World with Lab-Grown Meat

This company just raised $3.5 million in a seed round and is on a mission to solve world hunger through science.

It’s called Wild Type— inspired by a biology term meaning something exists naturally.

So, how will it find enough food to feed the growing masses, you may be wondering?

Well, first, let's get something straight. The company will not be “finding” food but growing it in a lab. More specifically, Wild Type will be working on engineering protein growth.

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White Castle Adds the Plant-Based Impossible Slider to its Menu

White Castle Adds the Plant-Based Impossible Slider to its Menu

Move over McDonald’s, White Castle is also adding a plant-based burger to its menu.

The fast food chain has partnered with Impossible Foods to introduce a new mini slider with a veggie patty.

Coined the White Castle Impossible Slider, it will be sold at 140 of the burger chains in New Jersey, New York, and the Chicago area for now, but depending on the sales, the chain may expand the menu item nationwide.

The slider will be topped with cheddar cheese, pickles, onion, and the White Castle signature 2-inch-squared bun.

"Plant-based proteins are growing. We felt it was a good opportunity to test it with our customers," said Lisa Ingram, White Castle’s CEO. "We think it will appeal to a broad range of customers — those that are meat eaters who want to try something different and non-meat eaters who want this."

The Impossible Slider will cost a little over double the traditional mini slider, which is about 94 cents.

This isn’t the first veggie slider that White Castle has served, but the Impossible Slider is bigger.

When it comes to veggie burgers the Impossible Burger looks so much like the traditional beef burger that it even bleeds. This plant-based burger is now on the menus at over 300 restaurants and with the White Castle announcement, the veggie patty will be available at hundreds of more.

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