AmazonFresh Partners With eMeals to Offer Affordable Meal Kits


Every time a company can provide choices and time saving solutions to its customers at a competitive price, it’s a win!

This is why this digital, meal-planning solutions company focused in providing easy-to-make recipes to everyday consumers, eMeals, is proving to be a competitive, emerging player in the meal kit market category.

Unlike BlueApron and other meal-kit services, eMeals does not pre-portion, package the recipe ingredients, but instead partners up with existing grocery stores and food delivery companies to provide affordable meal kits.

This week the economic meal-kit company announced AmazonFresh will be joining Walmart Grocery, Kroger ClickList, and Instacart as part of eMeals’ team of fulfillment partners to assist in grocery delivery and pickup services.

Certain fulfillment companies have partnerships with specific stores depending on the city they serve. For example, Instacart delivers groceries in Hollywood, Fla. from the following stores choises: Publix, Whole Foods Market, Costco, CVS, PetCo, ABC Fine Wine & Spirits and Sur La Table.

“Meal kits and online grocery programs are reshaping the grocery market, and we are the first company to combine those two trends,” said eMeals CEO Forrest Collier. “Adding AmazonFresh to our fulfillment lineup expands our reach to most of the top players in online grocery and advances our mission of giving customers more choice, flexibility and affordability than any other meal kit service.”

How eMeals it works:


After a meal plan is chosen each week (there are over 100 recipes to choose from weekly in the eMeals website or mobile app), a shopping list is generated automatically.

Subscribers to eMeals have the choice of picking-up the groceries themselves or opt to have their list integrated with existing grocery programs and have them delivered or ready for curbside pickup.

The service provides step-by-step recipes to help the home cook churn out daily meals depending on prefered diets.

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Target Partners With Instacart, Tests Out Food Delivery

In our ever-growing “want it now” culture, it’s no surprise that on-demand food delivery has become what it is. No matter the reason — we’re busy, we’re lazy, there’s too much traffic — technology has molded our perception to where we feel inconvenienced by anything that will take us away from our robotic multi-tasking. And brands are cashing in on this behavior — but not just restaurants, like Pinkberry and Wow Bao, both which use Postmates. Grocery giants (Publix, Stop & Shop, Whole Foods), media companies (Amazon) and technology brands (Google, Uber) are all trying to get a piece of the food delivery pie.

The newest in line? Minneapolis-based Target. It was recently announced that the retail store, commonly known for customers’ inability to leave with only what they initially intended to buy, is partnering with Instacart for same-day grocery delivery. However, as most cases go, the partnership will begin with an experimental phase in the Minneapolis market only before branching out. Target employees will sort the orders and grab products off the shelf and Instacart drivers will deliver them.

This off-brand, third-party disconnect could present problems, as with any third-party service, since Instacart employees will be the only consumer-facing role in the exchange. And while delivery options should remain an option for customers who can’t make it in store, so as not to direct them to the competition, the in-store experience must continue to provide added value, if not more so. Think about it: if customers choose to go the Instacart route to avoid the in-store experience because of sentiment reasons, they’re much less apt to make last-minute purchase decisions. Read More

Instacart Brings On-Demand Groceries to Miami

Credit: Instacart

Credit: Instacart

Though Miami is increasingly becoming more of a hot spot for tech and innovation, the Magic City has been lacking — in the past, at least — in adopting on-demand services. Take a look at how long it took Uber to even be somewhat accepted by city officials, for example.

Luckily, things are looking up. And just this week, Instacart, the popular on-demand delivery service, has jumped into the Miami market, its 16th city to date. Stores in Miami that have partnered with the app include Whole Foods, Costco, Winn-Dixie, BJ’s Wholesale Club and Petco. For those not familiar with the service, Instacart connects customers with personal shoppers, kind of like their own concierge service, to deliver grocery orders to the customer in an hour or less.

We all know a trip to the grocery store before hitting the beach is essential, but imagine being able to nix this step to find a parking space earlier, and get your order delivered to the beach? Or not have to go out in those torrential summer downpours when there’s nothing in the fridge? Also, with Publix not being a current partner, will customer behavior habits of wanting things on-demand drive consumers to Winn-Dixie more? Will Miami locals forgo their Publix subs for convenience? Probably not. But it’s an option.

On its launch day, Instacart created marketing buzz by delivering orders to customers by chartered boat for one day only. Boaters were able to request grocery deliveries wherever they were on the water and have their orders delivered in an hour!

For those in Miami, Instacart covers most neighborhoods — from the Beach to Wynwood and from the Gables/Grove areas to Little Haiti.

For more information, check out Instacart’s website here.

Will the Rise of Food Delivery Startups Threaten Grocery Stores?

instacart (1).png

Are we nearing a time when grocery stores will become obsolete? With so many food delivery startups, entrepreneurs are trying to cut inconvenience for consumers by creating services that essentially eliminate timely tasks, like grocery shopping. 

The latest buzzed-about startup with this “begone, grocery stores” mentality is Instacart. Though the service only currently resides in the Bay Area, it plans on rapidly expanding. The stores it works with include Whole Foods, Trader Joe’s and Costco. But how does it actually work for consumers, and what does this mean for stores that implement their own delivery services? Read More 

Whiskey as a Service (WaaS) Hits San Francisco

Foodable WebTV Network

Foodable WebTV Network

Pick your poison. Ours is whiskey. Every time. And now, San Francisco-based Lasso is making party planning way easier with its delivery system. That's right: Whiskey as a Service (WaaS) is now a thing. Hello, 2013/2014!

The delivery service, which includes items like wine, cheese, high-end meat and booze, can be at your door in just a few hours.

But this isn’t anything new to the Bay Area: Instacart, a grocery delivery service, has recently re-upped its offerings with booze. So, which service packs more punch? How do prices and options stack up? Read More