It's no secret that the traditional casual dining segment as a whole is struggling to compete as new innovative restaurant brands emerge, but there's one sector within this segment that continues to underperform.
The Italian cuisine-focused brands like Bertucci's, Romano's Macaroni Grill, and Tony Roma's used to be fan-favorite restaurants where families and friends would gather together to enjoy signature Italian dishes.
Now these brands are seeing a slump not only in sales, but also in our Foodable Labs' RSMI scores.
In 2015, California Pizza Kitchen decided it was time to adapt.
The chain expanded its food and bar menu, which included incorporating seasonal ingredients and adding hand-crafted cocktails. The chain also started a complete store redesign with 20 pilot locations. Now customers can also watch their food as it’s prepared with the restaurant’s open kitchen concept.
But, the brand isn't going to stop adapting to today's new consumer.
“CPK is resetting the stage for the next 30 years and we are calling this plan our ‘Next Chapter’,” said G.J. Hart, California Pizza Kitchen executive chairman and CEO in a press release.Read More