Jersey Mike's 'Day of Giving': 100 Percent of Sales Donated to Charity

Want to sandwich in some kindness this coming March? Just buy a sub.

Jersey Mike's Subs is kicking off its seventh annual March "Month of Giving" fundraising campaign, the national fast casual sub chain partnering up with about 150 local charities to transform the community. All of these month-long efforts work toward the campaign's pinnacle event, "Day of Giving," on Wednesday, March 29, when Jersey Mike's will donate 100 percent of sales made that day to fund neighborhood needs.

The charities involved include hospitals, youth organizations, food banks, military and first responder assistance, mental health and disease advocacy, schools, and others. They can be found by state here.  All are welcomed to swing by a local Jersey Mike's and make a donation. Last year, the "Month of Giving" campaign raised more than $4 million, but Jersey Mike's wants to top that number this round.

“I would like to extend a personal invitation to you and your family to visit Jersey Mike’s Subs throughout the month of March, and especially on Day of Giving when 100 percent of sales — every penny — goes to help a great local cause,” Peter Cancro, Jersey Mike’s founder and CEO who started the company when he was only 17 years old, said in a release.

This brand is just generous one month a year, though. Since 2010, all locations have contributed more than $20 million in donations to local charities and have given more than 1.5 million free sub sandwiches toward those in knees. Opening in 1956 and now at 1,500 restaurants, Jersey Mike's is striving to continue that legacy and its mission to make a difference in the lives of others. Read More

Social Restaurant Visits Jump Over 5 Million: What Does That Mean for the Industry?

On this episode of “On Foodable Weekly,” host Paul Barron highlights the restaurants that have grown the most in the past month and what that means for the industry as a whole. We will also look at Del Taco’s brand performance and its biggest competitor: Moe’s Southwest Grill.

According to Foodable Labs, the restaurant industry continues to show an increase in growth. This growth is illustrated through the analysis of real-time data signaling a brand’s visibility across social media platforms. One of the big indicators of restaurant industry health is SRV or Social Restaurant Visits. A social restaurant visit is an action a consumer takes, whether it is a mention, photo share, or “check in” on a social media platform, referencing a restaurant’s location either in a post or within the post’s geo-metadata.

“If volume on conversation is up, that gives us a indicator that potentially we could be seeing either sales shifts or traffic in restaurants moving up or down,” Paul Barron said.

Foodable Labs has added another measurement known as Facebook and Twitter Combined Industry Visibility. Are people talking about going out to eat and are they engaging with top brands? Currently, the total industry visibility month-over-month was somewhat flat, with a slight increase in interactions, unique users, and units identified in the month of October over September.

Looking back at June 2016, the industry experienced the lowest number of interactions of the year to date, with numbers of interactions at 54 million and the number of unique users at 31 million. Contrarily, October showed continuous growth, although slow, in the industry with interaction figures reaching 71 million and unique users reaching over 42 million.

Growth Within the Industry

Restaurants showing notable SRV growth in October over September 2016, include:

  1. Tender Greens jumps to the No. 1 spot with an 8.82 percent SRV growth.
  2. Chick-Fil-A steals the No. 2 spot this month with a 5.11 percent SRV growth after not making the Top 10 list back in September.
  3. Arby’s has been consistent in its ranking month over month, staying at the No. 3 spot since August. Its SRV is currently at 4.92 percent.
  4. Shake Shack, which has been on the list before, is now at the No. 4 spot with a 4.87 percent SRV growth.
  5. Freshii drops from the No. 1 spot to No. 5 with just a 4.82 percent. SRV growth month over month
  6. &pizza is a new entry in the Top 10 list, coming in at the No. 9 spot with a 4.27 percent SRV growth.

An important takeaway from this data is total SRVs for the industry jumped up in August, September, and again in October by over 5 million.

Top Performers

Two brands that prove our case are top performers Del Taco and Moe’s.

Here’s what Foodable Labs found:

Del Taco

  • Same store sales growth for 12 quarters
  • New market and new menu item penetration
  • 68.48 percent increase in overall Foodable Labs score

Moe's Southwest Grill 

  • 36.4 percent of Chipotle guest crossovers
  • Overall higher engagement than Chipotle
  • 50.87 percent increase in overall Foodable Labs score

Watch the full episode to learn more!

Current High-Flyers in the Restaurant Industry 

On this episode of “On Foodable Weekly,” host Paul Barron, discusses the current state of the restaurant industry. We discuss the restaurants that have grown the most in the past month and what that means for the industry as a whole. We will also look at Jersey Mike’s brand performance and its biggest competitor: Arby’s.

According to Foodable Labs, the restaurant industry is showing continued growth. This growth is illustrated through the analysis of real-time data pulled from social media platforms. One of the big indicators of restaurant industry health is SRV or Social Restaurant visits.  This could be when a customer mentions, takes a picture, or performs a "check in" on social media referencing a restaurant’s location either in the post or it's recorded in the geo-metadata. Foodable Labs has added another measurement known as Facebook and Twitter Combined Industry Visibility.

Are people talking about going out to eat and are they engaging with top brands? Currently, there is almost a 30% increase in total industry visibility.

Looking back at June 2016, the industry experienced the lowest number of interactions of the year up to date with numbers of interactions at 54 million and the number of unique users at 31 million. But, September showed continuous growth in the industry with interaction figures reaching 70 million and unique users reaching 40 million.

Growth within the Industry

Restaurants showing notable SRV growth from September to August 2016 include:

  • Freshii - remains in the #1 spot with 8.12% SRV growth
  • Arby’s - experienced an increase of SRVs helping the brand stay at the #3 spot with  a 6.41% increase
  • Mendocino Farms - a new entry into the Top 10 at the #4 spot with a 5.55% increase in growth
  • Honeygrow - coming in at the #7 spot with a 5.02% increase in SRV growth
  • Panera - 4.57% increase month over month. “For a brand their size, that’s a pretty significant number,” said Paul Barron.

An important takeaway from this data is total SRVs for the industry jumped up in August and again in September by 2 million.

Jersey Mike's vs Arby's

Jersey Mike's has been on a terror for the last 3 quarters. They have experienced a 34 point rise in Foodable Lab’s overall RSMI. This is a pretty significant jump from being ranked at #18 to their current ranking at #12.

“They are really on a collision course. An article that was done by Bloomberg, just recently, actually picked Jersey Mike’s out as one of the fastest-growing restaurants and the potential sandwich chain that was remaking the segment, much like what fast casual has done in the burger business, Jersey Mike’s could be the forerunner on the sandwich segment.”

In the Jersey Mike’s versus Arby’s head to head comparison, here’s what we saw:

  • Jersey Mike’s shares 28.4% of Arby’s guests; and
  • They also scored the higher than Arby’s on Mobile Engagement
  • In turn, Arby’s has had a 25 point rise year-to-date; and
  • Arby’s made it into the Top 10 brands with an increase in SRV’s for the month of September

Watch the full episode to learn more!