Portland Chef Breaks All the Traditional "Wine Rules"

Traditional menus arranged the wine list by either grape or region, making the list not very consumer- friendly. And quite frankly most consumers are not wine experts. According to the Wine Market Council, only 15 % of U.S. adults frequently drink wine. 

Chef and owner Johanna Ware of Smallwares decided when she first opened her restaurant in 2012 that she was not going to follow wine tradition. Instead, her restaurant's menu categorizes wine by style such as, "rich," "funky," and "crisp." The beer menu similarly is arranged by flavor profile categories. The beverage list is also short and sweet, instead of offering what seems to be a never ending menu of wines and beers. Read More