Holiday Menus: A Twist on Tradition

Holiday Menus: A Twist on Tradition

Holiday menus are a great way to show off a chef’s creativity on traditional menu items. While several consider Thanksgiving a holiday to stay in and cook at home with the family, we’ve noticed a shift within the past few years in consumer behavior in relation to dining out on Turkey Day. Last year, data pulled from the Restaurant Social Media Index (RSMI) showed 18.7 million consumers had mentioned eating out for at least one meal on Thanksgiving Day. Most of these consumers chose to eat their Thanksgiving meals at a casual dining place, with fast casual coming in second. The most active states for eating out on Turkey Day were (in order): New York, California, New Jersey, Florida and Virginia.

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