Food Out Loud: Keto, Intermittent Fasting, and Grass Fed Butter Coffee

On this episode of Food Out Loud, I interview Mark Yu, co-founder of the keto-friendly, butter coffee brand, Grass Fed Coffee. We discuss our experience with the ketogenic diet and intermittent fasting. Mark tested this diet and lifestyle on himself and after losing 45 pounds in just four months, he simply became a believer.

At this point, you should have heard about the ketogenic diet, unless you’re in a carb-induced food coma. Contrary to popular belief this diet is not about weight loss and it is not new. The roots of the ketogenic diet go back to the 1920s as a treatment for epilepsy and recently has re-emerged as a performance diet for the mind and body.

Intermittent fasting’s effect on chronic diseases like diabetes, is nothing short of astonishing. Fasting is of course not new with roots in most if not all major religions. Maybe we are rediscovering something here?

In America, we are struggling with obesity and as a result: our health. We have to take a look at what we are eating because the current American diet seems to be out of whack.

I will be talking a lot about the American diet in depth on this show because there is a lot of information to study and misinformation to debunk. I am also experimenting with my diet along the way. So, let’s get the conversation started!

SHOW NOTES

23:57 - Should everyone be drinking butter coffee?
26:01 - Will Keto have as much of an effect on food-service as gluten free did?
27:36 - Where can we get Grass Fed Butter Coffee?

01:44 - Mark Yu - Welcome to the show
06:09 - Intermittent fasting
13:16 - Keto is not Atkins
18:30 - Grass Fed butter Coffee - Yes please!
23:57 - Should everyone be drinking butter coffee?


Millennial Food Founders Create Specialty RTD Super Coffee Brand KITU Life

Rising consumer demands and healthier diet trends are calling for more and more specialty products to fill the void in the market. One of the top trending diets, the ketogenic diet, currently ranks No. 4 on Foodable Labs’ “Top Diets by Social Mentions”.

Former college athlete and now KITU Life Founder, Jordan DeCicco, struggled to find a keto-approved healthy ready-to-drink (RTD) coffee option — so he created his own.

With millennial coffee consumption up 41% this year, according to Foodable Labs, it only makes sense that the world's first enhanced RTD coffee company is lead by millennials themselves: brothers Jordan, Jake, and Jim DeCicco.

On this episode of The Barron Report, Paul Barron discusses the specialty beverage market with Jordan and how he provided a solution to a gap in the specialty beverage market at such a young age.

Listen to this episode of The Barron Report to learn how this keto-approved beverage came to be, and for insights on how to build a brand as a young entrepreneur with little to no knowledge starting out.

SHOW NOTES

  • 16:25 - Facing a Knowledge Barrier: Managing a Brand Under the Age of 30

  • 19:30 - Strategies on Breaking into the Specialty Food Category

  • 24:39 - How to Tell What Your Company’s Worth Early On

  • 26:32 - Being on Shark Tank: Catapulting the Brand

  • 28:36 - What’s Next for KITU Life?


  • 01:18 - Dorm Room Passion Project Turns into KITU Life Super Coffee

  • 04:07 - The Booming Specialty Beverage Segment

  • 05:46 - What Makes Super Coffee Keto Diet Approved?

  • 07:14 - Challenges of Growing the Business as a Food Founder Under 30

  • 08:37 - Growing into 30 Whole Foods Locations in 6 Months

  • 11:29 - Launching & Co Packers: A Critical Point in a Brand’s Lifespan

 
 

Diets Driving Trends of Future Restaurants

Diets Driving Trends of Future Restaurants
  • Will current diet trends become a fad?

  • Do restaurants have a responsibility to educate consumers?

Diets are no longer just about losing weight. Whether it’s Paleo, Keto, Vegetarian, or Vegan, these “diets" have become more of a way of life.  So much so that some consumers may veto a food establishment if they don’t offer their “diet-friendly options." In this episode, our host Yareli Quintana speaks to Steve Shultz, CEO of Nektar Juice Bar and Melissa Gallagher, VP of Marketing of Freshii to figure out how diets are influencing current restaurant trends. Yareli, Steve and Melissa discuss hot topics from whether or not diets are here to stay, changing eating habits, to how their brands are working to better educate their consumers and making eating healthy more accesible.

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Diets As A Belief Structure May Be Causing Consumers to Eat Out Less

Diets As A Belief Structure May Be Causing Consumers to Eat Out Less
  • Vegan, Paleo, Ketogenic, Mediterranean, TLC, and Dash Diet all have common principles.  

  • Restaurants should consider do more for these diet trends. 

It didn't seem long ago when losing inches off the waist was pretty much the sole goal of the dieting masses. Today? Well, "diet" is going deity; each "diet's" dogma filling people's stomachs with a sense of purpose and for some even hope.   People with epilepsy and diabetes are told the Ketogenic diet has massive and sustainable health benefits. It is reported that staying true to the Mediterranean diet with help you live longer and have fewer health issues on average. For us, restaurant people... let's not forget the biblical flood of people that changed the foodservice landscape forever with gluten-free requests and needs.   And, of course, there is the vegan diet, which is the best example of the "diet" becoming more about "this is what I stand for and believe" and less about the waistline.  In short, the consumer of today is less likely to frequent restaurants that don't consider their "diet" and restaurants the flock is growing. 

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