By Kerri Adams, Editor-at-Large
Although there are several veggie-focused healthy fast casuals gaining momentum in today’s market, there has yet to be a quick-serve restaurant to successfully serve this primarily healthy options.
Well, that is all about to change.
The Tech mogul and CEO of Tesla, Elon Musk’s Brother Kimbal is also developing an innovative concept.
In August, Musk will be opening The Kitchennette, a restaurant in Memphis, Tennessee that will be not only healthy, but also affordable with food options all under $5 or less.
The grab-and-go restaurant’s menu will be made up of salads, sandwiches and soups.
The location of the fast food joint will be in the visitor’s center at Shelby Farms Park, a 4,500-acre park and conservancy. The décor will mimic a coffee shop with a few tables inside, with more seating options on the patio and park.
Establishing a "Real Food Culture"
Musk hopes this will re-connect people with their environment and community.
"In the past five years, we've moved toward eating in our cars, our cubicles, and in front of our TVs. It's very isolating," said Musk to techinsider. "The reality is that we connect through food, and we have the opportunity to do it three times a day.”Read More