The last time Foodable covered one of Starbucks’ sugary frappuccino LTOs, it was during Halloween when the Seattle-based company came out with its Zombie Frappuccino®. A little before that, Starbucks had come out with its Unicorn Frappuccino which was a social media hit.
Well, another limited-time drink came and went last week but it did not do so well according to analysts.
Most recently, the brand came out with a drink called the Crystal Ball Frappuccino, which featured a cream-based frap with peach flavoring and blue crystals. The inspiration was peaches and cream, get it?
As reported by Marketwatch, “The colorful beverage drove about an incremental 0.4% of the social media mentions for the quarter, compared with an incremental 6.5% of social media mentions for the Unicorn Frappuccino during the third quarter of 2017,” according to Stifel analysts.Read More