After Failed LTO Starbucks Rolls Out A Year-Round Happy Hour Promotion

After Failed LTO Starbucks Rolls Out A Year-Round Happy Hour Promotion

The last time Foodable covered one of Starbucks’ sugary frappuccino LTOs, it was during Halloween when the Seattle-based company came out with its Zombie Frappuccino®. A little before that, Starbucks had come out with its Unicorn Frappuccino which was a social media hit.

Well, another limited-time drink came and went last week but it did not do so well according to analysts.

Most recently, the brand came out with a drink called the Crystal Ball Frappuccino, which featured a cream-based frap with peach flavoring and blue crystals. The inspiration was peaches and cream, get it?

As reported by Marketwatch, “The colorful beverage drove about an incremental 0.4% of the social media mentions for the quarter, compared with an incremental 6.5% of social media mentions for the Unicorn Frappuccino during the third quarter of 2017,” according to Stifel analysts.

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Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

It looks like nachos, quesadillas, salads and new grain options may possibly be new Chipotle menu items, according to Founder and Executive Chairman Steve Ells.

“These are things customers are asking for,” said Ells on the company’s latest earnings call, as reported by Bloomberg.

Just last week, the company began to test a new non-dessert offering, spokesman Chris Arnold told Bloomberg via email. This happened a few days after news broke Brian Niccol, the former chief executive officer of Yum! Brands’ Taco Bell Division, is set to lead Chipotle starting March 5.

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