By Jessica Bryant, Managing Editor
You can’t go wrong with a classic. That sentiment continues to reverberate around bars all across the country, as cocktail culture cycles back to its roots with a renewed appreciation for simple, classic drinks.
Just as with any industry of expression (like fashion or art), trends tend to evolve backward as much as they do forward, their reintroduction met with new waves of appreciation. And as consumers become more educated drinkers, and start to understand the depths that one spirit alone holds, it seems almost cruel to mask the complex notes of the tastebuds by overdoing it. This demand of to-the-point simplicity can also be seen in the ever-progressing American dining culture. Journalist C.W. Ceram said it best: “Genius is the ability to reduce the complicated to the simple.”
What influences American culture to revive these trends once again? And how are bartenders around the country putting a modern spin on the classics? We’ve got you covered, below.Read More