Here's Why Foodable Expert Thinks Lemonade Is an Emerging Brand to Look Out For

Here's Why Foodable Expert Thinks Lemonade Is an Emerging Brand to Look Out For

When I was first introduced to Lemonade, I thought the concept was interesting. It wasn’t until I started doing the research behind the storefront when I knew that they were going to make some noise in the industry (for the better).

There are a number of different reasons why I think that Lemonade is one of the top emerging brands of 2018.

1. Chef-Driven & Food Conscious

They are a chef driven restaurant. The selections you get from their veggies and their meats to their hot dishes; everything is something that you would find in a scratch-kitchen restaurant. What’s really cool about that is they know that people are growing more conscious about what they purchase in terms of food so having a variety of dishes serves them well in this cafeteria style concept.

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Social Restaurant Visits Jump Over 5 Million: What Does That Mean for the Industry?

On this episode of “On Foodable Weekly,” host Paul Barron highlights the restaurants that have grown the most in the past month and what that means for the industry as a whole. We will also look at Del Taco’s brand performance and its biggest competitor: Moe’s Southwest Grill.

According to Foodable Labs, the restaurant industry continues to show an increase in growth. This growth is illustrated through the analysis of real-time data signaling a brand’s visibility across social media platforms. One of the big indicators of restaurant industry health is SRV or Social Restaurant Visits. A social restaurant visit is an action a consumer takes, whether it is a mention, photo share, or “check in” on a social media platform, referencing a restaurant’s location either in a post or within the post’s geo-metadata.

“If volume on conversation is up, that gives us a indicator that potentially we could be seeing either sales shifts or traffic in restaurants moving up or down,” Paul Barron said.

Foodable Labs has added another measurement known as Facebook and Twitter Combined Industry Visibility. Are people talking about going out to eat and are they engaging with top brands? Currently, the total industry visibility month-over-month was somewhat flat, with a slight increase in interactions, unique users, and units identified in the month of October over September.

Looking back at June 2016, the industry experienced the lowest number of interactions of the year to date, with numbers of interactions at 54 million and the number of unique users at 31 million. Contrarily, October showed continuous growth, although slow, in the industry with interaction figures reaching 71 million and unique users reaching over 42 million.

Growth Within the Industry

Restaurants showing notable SRV growth in October over September 2016, include:

  1. Tender Greens jumps to the No. 1 spot with an 8.82 percent SRV growth.
  2. Chick-Fil-A steals the No. 2 spot this month with a 5.11 percent SRV growth after not making the Top 10 list back in September.
  3. Arby’s has been consistent in its ranking month over month, staying at the No. 3 spot since August. Its SRV is currently at 4.92 percent.
  4. Shake Shack, which has been on the list before, is now at the No. 4 spot with a 4.87 percent SRV growth.
  5. Freshii drops from the No. 1 spot to No. 5 with just a 4.82 percent. SRV growth month over month
  6. &pizza is a new entry in the Top 10 list, coming in at the No. 9 spot with a 4.27 percent SRV growth.

An important takeaway from this data is total SRVs for the industry jumped up in August, September, and again in October by over 5 million.

Top Performers

Two brands that prove our case are top performers Del Taco and Moe’s.

Here’s what Foodable Labs found:

Del Taco

  • Same store sales growth for 12 quarters
  • New market and new menu item penetration
  • 68.48 percent increase in overall Foodable Labs score

Moe's Southwest Grill 

  • 36.4 percent of Chipotle guest crossovers
  • Overall higher engagement than Chipotle
  • 50.87 percent increase in overall Foodable Labs score

Watch the full episode to learn more!

Lemonade Unveils New LA Neighborhood Plate Collection

Lemonade Unveils New LA Neighborhood Plate Collection

By Allison Levine, Foodable Contributor

Los Angeles is a vast city with thousands of small neighborhoods, each with its own flair. It is difficult to define Los Angeles and in many ways, it is a city as disjointed as it is spread out. But in many pockets of these neighborhoods, Lemonade Restaurant Group has opened one of their fast casual, cafeteria-style restaurants that feature seasonal Southern California comfort food.

Owner Alan Jackson opened the first Lemonade in 2008 and today there are sixteen locations throughout Los Angeles, Orange County, Ventura County and San Diego, with four more pending, as well as two locations in the Middle East. Each location is bright and welcoming and offers healthy, flavorful food – salads, sandwiches, braised meats, desserts and of course lemonades. Lemonade is the spot where people go for a quick lunch or pick up food for an easy dinner, becoming a central location in a neighborhood.

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The LA-based Fast Casual Concept Lemonade Receives Investment

A portion of Lemonade's food options  | YELP, Ed K. 

A portion of Lemonade's food options | YELP, Ed K. 

The fast casual chain, Lemonade currently has 14 restaurants in Southern California and they are about to expand even more after receiving an investment from the global private-equity firm, KKR. The restaurant features a relaxed setting where diners have a broad and healthier selection of foods served in a cafeteria style. 

The chain was first developed in 2008 and the Chef and Founder Alan Jackson plans to expand to 40 locations by 2016. Are healthier cafeterias styled fast casuals going to appeal to consumers? Will the brand be able to alter the opinion of buffets being not an option for the health-conscious consumer? Read More