Cooper’s Hawk Partners with the SAG Awards To Increase Brand Awareness

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On this episode of The Barron Report, Paul Barron speaks with Emily Wines, master sommelier & vice president of wine and beverage experiences at Cooper’s Hawk Winery & Restaurants. In this Skype interview, the two discuss the latest feat for the winery, partnering with the Screen Actors Guild Awards®, and how to utilize partnerships to increase brand awareness.

In November, Cooper’s Hawk announced that they are the Official Wine of the Screen Actors Guild Awards® 25th Annual SAG Awards. To salute the silver anniversary, the winery has created a special wine named the “Artist’s Red Blend.” The wine is a limited-edition, with a commemorative label, and will be served during the Awards ceremony on Sunday, Jan. 27, 2019. Furthering this special partnership, Cooper’s Hawk will be hosting an exclusive event for it’s Wine Club Members.

When discussing methods of how to increase a wine brand’s awareness, Wines details how previous partnerships with celebrity chefs, like Tyler Florence, and other wineries for Cooper’s Hawk have proven to be successful.

Watch this video above for more marketing tips like virtual wine tastings, and how to educate your clients.


SHOW NOTES

  • 7:33 - Wine Marketing Tips for 2019

  • 9:52 - Wine List Tips

  • 12:41 - Virtual Wine Tastings

  • 14:31 - What’s New for Cooper’s Hawk


  • 0:11 - Cooper’s Hawk Partners with SAG Awards

  • 2:32 - Artist’s Red Blend and How Brands Align

  • 6:03 - Breaking Down the Blend

 
 

Produced by:

Rachel Brill

Rachel Brill

Social Producer


VIEW BIO

Bellacosa Wine Co. is All About Lifestyle and Consumer Experience

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Bellacosa which translates to mean a “beautiful thing” in Spanish, is the name of a winery that focuses on the beautiful life experiences it can bring to those who drink it.

On this special episode of The Barron Report, Paul Barron is joined by President & CEO of Bellacosa Wine, Dan Cohn, in our live podcast studio set to discuss current wine trends and Cohn’s groundswell tactics.

Son of the famous Bruce Cohn, Dan began to learn the wine business at a young age through his family’s winery. He walked the vineyards, worked in the cellar, and was raised around some wine industry stars – like Helen Turley, Merry Edwards, and Steve MacRostie.

Cohn takes this experience with him to Bellacosa as he created the 2015 Bellacosa Cabernet Sauvignon to look like $100 bottle, drink like $50 wine, and give it a price point under $25.

Watch this episode of The Barron Report for more insights on how Cohn prices and educates his buyers on the wines, and how he travels around the states to market his brand.


SHOW NOTES

  • 12:40 - Technology in the Wine Industry

  • 13:57 - How to Stand Out Against Competitors

  • 18:32 - State to State Wine Consumption

  • 21:25 - Reduction of Focus on the Napa Vineyards


  • 1:14 - Behind the Cohn Name

  • 3:49 - Focusing on the “Beautiful Thing”

  • 4:57 - Wine Tasting on Set

  • 7:56 - Setting the Stage for Millennial Diners

  • 9:17 - Educating Restaurant Servers and Staff on Your Wine Brand

  • 11:32 - Understanding what Bellacosa Is