How BBC is Taking Branded Content to the Next Level

How BBC is Taking Branded Content to the Next Level

Thanks to big data, content creators are able to measure results much more efficiently.

Although now we can get real-time data from the multiple digital platforms that we are publishing content on, this space has presented some challenges for marketers.

Each brand is trying to catch the attention of today's distracted consumer and to do so, digital marketers have to think outside the box.

It’s not easy to juggle multiple channels and keep up with an especially active audience, but some brands have come up with ways to connect and keep the viewer engaged.

BBC StoryWorks, the team behind BBC Global News' content marketing department, has published a study that proves to create an emotional response in video drives better results for branded content.

To measure this, StoryWorks is recording eye-tracking and facial coding of viewers.

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Diets Driving Trends of Future Restaurants

Diets Driving Trends of Future Restaurants
  • Will current diet trends become a fad?

  • Do restaurants have a responsibility to educate consumers?

Diets are no longer just about losing weight. Whether it’s Paleo, Keto, Vegetarian, or Vegan, these “diets" have become more of a way of life.  So much so that some consumers may veto a food establishment if they don’t offer their “diet-friendly options." In this episode, our host Yareli Quintana speaks to Steve Shultz, CEO of Nektar Juice Bar and Melissa Gallagher, VP of Marketing of Freshii to figure out how diets are influencing current restaurant trends. Yareli, Steve and Melissa discuss hot topics from whether or not diets are here to stay, changing eating habits, to how their brands are working to better educate their consumers and making eating healthy more accesible.

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What Your Restaurant Can Do To Generate Revenue During Thanksgiving

What Your Restaurant Can Do To Generate Revenue During Thanksgiving

Each individual has their own personal explanation of what Thanksgiving means to them. The general, modern celebration of Thanksgiving however, is characterized as an opportunity to enjoy quality time with friends, family, food, the occasional beverage, large parades, and yes, often the game of football.  

It’s also a time to reflect, set aside political and corporate related agendas and turn a blind eye to the negative news surrounding us from around the world. Smiles, laughter, and memorable experiences are often shared over the course of the long weekend.

With so much focus around food, drink, and togetherness; what does all of this mean for restaurants on Thanksgiving?

Well, restaurants aim for a similar experience each and every day— offering food, beverage, smiles, laughter, and memorable moments with friends, co-workers, family, and loved ones.

Depending on the restaurant concept and its location, there likely lies a large opportunity to generate awareness, increase revenue, develop repeat customers, or hopefully, a combination of the three.

Here are six elements to consider for your restaurant around Thanksgiving:

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LA Concept Uses Instagram as Its Delivery Platform

LA Concept Uses Instagram as Its Delivery Platform

Today brand's have multiple outlets where they can tell their restaurant's story and connect with guests outside of the store. Instagram has become wildly popular, especially with millennials, as a platform to share and view the best food porn the internet has to offer. 

Chef Malachi Jenkins the founder of the LA concept, Trap Kitchen knows how powerful of a marketing tool Instagram can be. He is solely using Instagram to promote his catering business. 

Jenkins posts the concept's daily menu items, prices and the phone number to order on the social network. After seeing the delicious post, guests can either order for delivery or pick-up.  

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