Wendy’s sassy social media voice hasn’t been strong enough to combat the star power going after the fast food giant.
For the last few months, Wendy’s has received backlash for not joining the Coalition of Immokalee Workers‘ Fair Food Program, a “partnership among farmers, farmworkers, and retail food companies that ensures humane wages and working conditions for the workers who pick fruits and vegetables on participating farms.”
The program helps to protect the workers from sexual abuse and harassment. McDonald’s, Taco Bell, KFC, and Pizza Hut have agreed to participate in the program.
The criticism of Wendy’s started when it stopped buying its tomatoes from Florida around the time that the Fair Food Program was implemented in the state. The fast food chain then started to buy its tomatoes from Mexico.
Wendy’s has repeatedly said that the switch to Mexico was due to the tomato quality being superior in Mexico during the winter.
“Our tomato purchasing moves seasonally throughout various growing regions of North America during the year. In the warmer months, we purchase tomatoes from states like California, Georgia, South Carolina, and Virginia. In the colder months, we purchase tomatoes primarily from Mexico, which is what we have done for the past few years. In the past we purchased winter tomatoes from Florida, and we may do so again in the future. But right now, we are quite happy with the quality and taste of the tomatoes we are sourcing from Mexico,” writes Liliana Esposito, Wendy’s Chief Communication Officer in a blog post explaining the matter.
Wendy’s claims that the CLW is “exploiting” the #MeToo movement to collect more fees from large companies.Read More