By Kerri Adams, Editor-at-Large
Gourmet fast casual burger concepts keep popping up across the country to fulfill the consumer demand for the better-for-you burger. This space has quickly become competitive with so many brands for the consumer to choose from. The number of options is on par with the many concepts in the Mexican segment. There’s Shake Shack, Five Guys, Shula Burger, Burger 21, Burgerfi and so many more in the mix stealing away customers from McDonald’s and other quick-serve burger joints.
In order to stay afloat in this competitive landscape, these restaurants need to establish a unique selling proposition that is much different from its competitors. The focus can’t only be on hormone and anti-biotic free all-natural meat. They have to step up their game.
Unlike other FC burger brands, Sliderz offers a menu of mini burgers, whereas the customer can get a taste of a few different types in one sitting. Beef patties aren’t the only focus either, with grilled or fried chicken, turkey, fish, pulled pork and veggie or black bean sliderz. The FC is not defined by a specific protein.
With one popular location in north Miami and two more in the area coming soon, the expansion of the brand isn’t stopping there. With a $21 million investment from two local capitalists, the restaurant plans to expand nationwide with 80 locations within the next five years. The focus will be on unconventional spaces, like food courts in shopping malls.
So how will the restaurant pull this tremendous feat off? We sat down with Buzzy Sklar, Sliderz CEO and got all the details about the anticipated challenges, why consumers gravitate to the concept and what is next to come.Read More