With Beef Production Projected to Increase; Marketers Go After Millennials

With Beef Production Projected to Increase; Marketers Go After Millennials

“Beef. It’s What’s for Dinner” slogan is back!

Earlier this month, the beef industry released a social-media campaign ending with its throwback slogan, first introduced almost 25 years ago.

The online-only campaign from the National Cattlemen's Beef Association is said to be “aimed at millennials that have childhood memories of the slogan and want to know more about their food,” according to “The Wall Street Journal.”

Something that is interesting about the commercial is how the old nursery rhyme, “Old MacDonald Had a Farm,” serves as inspiration for the narration of the video while the storyline is modernized to give a behind-the-scenes look to how technology is helping farmers do their job today.

“The association revived the campaign to appeal to young consumers—especially millennial parents—who want to know the origins of their food, while playing homage to the beef brand,” Alisa Harrison, senior vice president of global marketing and research at the Beef Association told “The Wall Street Journal.”

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Traditional Brand Cacique proves Authenticity is Trendy

On this episode of On Foodable Weekly: Industry Pulse, we see how long-standing brand, Cacique, is adapting in response to the millennial consumer, while still staying true to their identity.

Cacique has been at the forefront of authentic Mexican cuisine for over 40 years. Their traditional products like queso fresco and crema are staples of the brand.

“There’s certain old-world products that we make, like queso fresco, that.. you can’t touch it. Leave it alone, keep it authentic, right? But there’s a lot of other stuff that, it's a little more complicated, right? So they don’t want to have it ready to go, but they kind of want to have it, finish it at home, somewhat prepared, still authentic, not fully processed,” says Chris Iglesias, director of marketing innovation for Cacique.

This is why the brand is looking into different formats. Currently, Cacique has expanded into shredded and grated cheeses. According to Iglesias the brand is now also looking into meal kits— a trending segment currently dominated by Blue Apron. As kits gain traction, other companies are latching onto the movement. Knowing that many of their products are staples, Cacique is looking into combining some of their products to present to the consumer as a complete meal.

Cacique just recently launched a new product line— flavored cremas.

“We’ve been in the cream business or crema business for about 40 years. This will be the first time we go into flavors. So, we’re launching a jalapeño, cilantro lime and chipotle flavored cream and it’s coming in a squeeze platform,” says Iglesias.

The squeeze bottle is an important component to addressing customer needs. Not only is the squeeze bottle convenient, but it also keeps the crema fresher, longer.

Watch the episode above to learn more about the innovations Cacique is making in response to the millennial consumer!


Top White Liquors Stay on Top of Their Game With Spirited Campaigns

Top White Liquors Stay on Top of Their Game With Spirited Campaigns

By Dorothy Hernandez, Foodable Contributor

In today’s craft cocktail culture, brown spirits may be ruling the market, but white spirits are stepping it up to stay relevant. Top brands from legacy names such as SKYY and Bacardi to distilleries on the rise such as Tito’s Handmade Vodka are finding innovative ways to reach consumers, especially the coveted millennial segment.

Foodable Labs’ recent Beverage Social Media Index Report, based on findings from the Restaurant Social Media Index, found that Bacardi, SKYY and Tito's specifically rank high in a few different categories, including brand-consumer engagement and sentiment. This is especially key in appealing to millennials, a knowledgeable group on food and drink who are seeking a unique, authentic experience while exploring unique flavors and products. 

According to Technomic’s Trends in Adult Beverage reports, half of millennials prioritize variety in spirits and cocktail offerings. Vodka is their favorite spirit, but rum (as well as tequila and whiskey) is in the mix. They may have the least disposable income compared to other groups, often seeking deals, but they demand a lot in terms of flavor of experience, according to Technomic. Millennials are also on the lookout for special events and special drinks. 

With all of this in mind, and an increasingly competitive market, here’s how top brands are innovating to reach customers:

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Jon Taffer Talks Bar Tech, Marketing to Millennials & Alcohol in Fast Casuals

On this episode of On Foodable Weekly, Paul Barron is at the Nightclub & Bar Show in Las Vegas with “Bar Rescue” host and consultant Jon Taffer. Watch the full episode as Taffer dives into how different technologies are impacting the bar scene; why he’s not a fan of tablet ordering; what one of the most important things every brand needs to attract Millennials; and why alcohol in fast casual has not been as prevalent as it should be, but how that is changing.